Finanta Inc.Remote
Senior Product Marketing Manager
United States of America
Contract
9 hours ago
Visa Sponsor
Key skills
Product MarketingValue PropositionB2B SaaSFintechMarket ResearchCustomer DiscoveryCompetitive AnalysisMarket SizingGo-to-Market StrategyLaunch PlanningProduct ManagementSales EnablementB2B Financial Services TechnologyGoAISaaSCommunicationCollaborationSales
About this role
Finanta Inc. is an AI enabled SaaS platform built for fintech and consultancies seeking scalable growth. They are looking for a Senior Product Marketing Manager to lead positioning, messaging, and go-to-market planning for new products while collaborating closely with product management and revenue teams.
Responsibilities:
- Lead positioning, messaging, and go-to-market planning for new products
- Conduct customer and competitive research
- Define value propositions
- Create enablement materials such as pitch decks, product briefs, and case studies for sales and partner teams
- Collaborate closely with product management to influence roadmap decisions
- Translate technical capabilities into business outcomes
- Support product launches and feature releases
- Partner with revenue teams to optimize funnel conversion
- Contribute to campaign strategy
- Refine pricing and packaging narratives
- Track performance using market and product metrics
Requirements:
- Strong Product Marketing skills, including defining positioning, messaging, and value propositions for B2B SaaS or fintech products
- Experience with Market Research, including customer discovery, competitive analysis, and market sizing to inform product and go-to-market decisions
- Hands-on Go-to-Market Strategy experience, including launch planning, cross-functional coordination, and creating GTM playbooks for new products or features
- Background in Product Management or close collaboration with product teams to translate customer needs into roadmap priorities and feature narratives
- Experience partnering with Sales teams, creating enablement materials, and supporting revenue generation across the sales cycle
- Excellent written and verbal communication skills, with the ability to explain complex concepts simply to both technical and non-technical audiences
- Ability to work independently in a remote, fast-paced environment, manage multiple priorities, and drive outcomes with minimal supervision
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Proven experience in B2B fintech, banking, lending, or financial services technology is strongly preferred
- advanced degree or relevant certifications are a plus