Finanta Inc. is an AI enabled SaaS platform built for fintech and consultancies seeking scalable growth. They are looking for a Senior Product Marketing Manager to lead positioning, messaging, and go-to-market planning for new products while collaborating closely with product management and revenue teams.
Responsibilities:
- Lead positioning, messaging, and go-to-market planning for new products
- Conduct customer and competitive research
- Define value propositions
- Create enablement materials such as pitch decks, product briefs, and case studies for sales and partner teams
- Collaborate closely with product management to influence roadmap decisions
- Translate technical capabilities into business outcomes
- Support product launches and feature releases
- Partner with revenue teams to optimize funnel conversion
- Contribute to campaign strategy
- Refine pricing and packaging narratives
- Track performance using market and product metrics
Requirements:
- Strong Product Marketing skills, including defining positioning, messaging, and value propositions for B2B SaaS or fintech products
- Experience with Market Research, including customer discovery, competitive analysis, and market sizing to inform product and go-to-market decisions
- Hands-on Go-to-Market Strategy experience, including launch planning, cross-functional coordination, and creating GTM playbooks for new products or features
- Background in Product Management or close collaboration with product teams to translate customer needs into roadmap priorities and feature narratives
- Experience partnering with Sales teams, creating enablement materials, and supporting revenue generation across the sales cycle
- Excellent written and verbal communication skills, with the ability to explain complex concepts simply to both technical and non-technical audiences
- Ability to work independently in a remote, fast-paced environment, manage multiple priorities, and drive outcomes with minimal supervision
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Proven experience in B2B fintech, banking, lending, or financial services technology is strongly preferred
- advanced degree or relevant certifications are a plus