ButterflyMX is on a mission to empower people to open and manage doors & gates from a smartphone. They are seeking a Partner Marketing Manager to support and help lead inbound and demand generation initiatives, collaborating with internal stakeholders and external partners to drive results.
Responsibilities:
- Support execution and oversight of the demand generation marketing mix, including social media, email marketing, events, content production, and media buying
- Partner with the Senior Marketing Director to manage cross-functional initiatives and oversee campaign execution from start to finish
- Own and manage partner marketing programs to increase engagement, leads, and revenue from integration and channel partners
- Assist in the production of marketing content, including video, audio, and graphic design graphics
- Travel 2-3 times per year to trade shows and events
- Help optimize marketing performance by tracking KPIs, reporting on results, and identifying areas for improvement
- Work with Sales, CX, and Product on various initiatives, including enablement, training, GTM, collateral, content creation, video production
- Bring fresh ideas to the table to help improve processes, creative, and performance across all channels
- Analyze campaign performance and provide recommendations for improvement on existing and future campaigns
Requirements:
- B.A / B.S degree or equivalent experience
- 3-5 years of experience in a B2B SaaS marketing role, with exposure to multiple marketing functions (e.g., email marketing, events, content, paid media, marketing automation)
- Proficiency with data analysis in Excel
- Experience with HubSpot, WordPress, and Salesforce
- Experience managing cross-functional marketing campaigns or projects
- Excellent organizational skills and ability to balance strategic thinking with hands-on execution
- Hands-on experience planning and producing marketing content
- Experience with media buying, email marketing, and campaign execution
- Understanding of HTML, CSS and Javascript
- Proven experience in managing multiple projects at the same time
- Strong negotiation skills and experience working with media vendors
- Proven project management skills with the ability to work cross-functionally with creative, sales, and executive stakeholders
- Proven experience with leveraging AI tools in both professional and personal settings. ButterflyMX is an AI -forward organization and the ability to optimize efficiency using AI is crucial in every role
- Strong communication and collaboration skills with the ability to build relationships across various teams and departments
- Proven success operating in a fast-paced, high-growth environment
- Proactive, curious, and ready to jump into anything that will increase revenue