Growth Marketer (B2B)

Pogo is a growth-focused company seeking a Growth Marketer to lead B2B paid acquisition strategies across various channels. The role involves creative targeting, budget management, and collaboration with teams to optimize marketing efforts for a high-value audience.

Responsibilities:

• Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels
• Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment
• Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
• Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution
• Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization
• Test, iterate, and scale what works

Requirements:

• 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend
• experience running multiple paid channels including LinkedIn and Meta
• ability to back every spend decision with data including CAC, ROAS, pipeline contribution, and attribution
• experience working at a fast-growing organization with real ownership
• ability to think beyond campaign execution into positioning, landing pages, creative strategy, attribution, and pipeline impact
• enjoy operating with rigor and defending decisions with data
• ability to thrive with autonomy and independently identify opportunities, make decisions, and execute quickly
• experience with AI tools in marketing workflows
• out-of-home, billboard, or direct mail experience
• experience marketing to data/insights buyers, market researchers, or brand teams