Manager, Marketing Standards and Governance - Medicare Advantage

Curana Health is a national leader in value-based care, dedicated to improving the health and dignity of older adults. The Manager of Marketing Standards and Governance will oversee regulatory marketing compliance and digital governance, ensuring all marketing materials and web content meet CMS standards and regulatory requirements.

Responsibilities:

• Own the full lifecycle of pharmacy and member materials, including formulary preambles, pharmacy directories, bridged documents, and CMS model documents
• Assign and manage Material IDs in alignment with HPMS and Federal Code requirements
• Maintain version control, effective dates, and archiving across multiple brands, states, and benefit years
• Drive mid-year and memo-driven updates from intake through distribution
• Serve as primary owner of all regulated web content in partnership with the Digital and Web Strategy team
• Ensure pharmacy directory links, formulary pages, and plan resources meet CMS online accuracy standards
• Validate WCAG/Section 508 accessibility compliance for all PDFs and digital materials
• Monitor CMS HPMS memos, MCMG updates, DOI/state requirements, and Medicare Advantage/SNP guidance
• Maintain a live regulatory tracker mapping each rule to required page elements (NOA language, LIS disclaimers, MLI thresholds, Star Ratings, and more)
• Serve as the escalation point for urgent inaccuracies across benefits, formularies, and provider materials
• Ensure alignment across HPMS filings, member materials, and website postings
• Proactively manage CMS model document releases (HIPAA, UM forms, NOA, etc.)
• Interpret and operationalize CMS and DOI changes across marketing, operations, and product teams
• Own all translation vendor relationships and LEP compliance workflows
• Oversee 15-language threshold requirements and proof translated materials against source documents
• Ensure full Section 508 compliance across all regulated content
• Build and maintain SOPs and approval workflows in alignment with CMS audit standards
• Partner across Marketing, Product, Enrollment, Compliance, and Member Services
• Develop dashboards tracking upcoming expirations, audit findings, and web performance indicators
• Conduct QC on proofs, samples, and live runs; review ad hoc communications for accuracy and disclaimer compliance

Requirements:

• 6 to 10+ years of experience in regulated healthcare marketing, compliance, or operations, with preference for Medicare Advantage or SNP environments
• Deep working knowledge of CMS, HPMS, MCMG, DOI, URAC, OCR, and Section 508/WCAG requirements
• Proven experience owning document versioning, Material IDs, and CMS retention across multiple brands and benefit years
• Exceptional attention to detail with the ability to manage multiple concurrent deadlines, including AEP
• A collaborative, cross-functional communication style with comfort operating as a final escalation point
• Strong track record building SOPs, compliance trackers, and audit documentation
• Hands-on experience with pharmacy materials (formularies, pharmacy directories, preambles) strongly preferred
• Experience governing regulated healthcare websites including document libraries, audits, and accessibility standards
• Familiarity with HPMS filings, CMS model documents, and memo-driven update workflows
• Experience managing translation vendors and LEP compliance programs, including QA of translated files