Media Strategy and Planning Manager

Meta’s Global Media Organization is seeking a Media Strategy and Planning Manager to lead the development and execution of innovative, data-driven media strategies supporting Meta’s Public Affairs priorities, globally. This role will manage a team of media experts and partner closely with various teams to design and implement sophisticated issue campaigns that advance Meta’s brand narrative.

Responsibilities:

• Lead integrated channel strategy, planning, and execution for Public Affairs priorities across Meta’s owned and off-platform channels
• Develop media strategies and plans grounded in clear objectives, audience, and marketplace insights to deliver measurable outcomes
• Lead the team to provide thought leadership and strategic analysis to shape go-to-market media and measurement approaches
• Define clear media briefs, including campaign parameters, audience and channel strategies, and testing/ learning agendas
• Leverage quantitative and qualitative insights, measurement models, and programmatic buying to develop, execute, and optimize media strategies
• Maintain and integrate understanding of the evolving media landscape, audience insights, competitive activity, and emerging platforms
• Analyze performance, historical learnings, and business needs to distill actionable insights and optimization strategies
• Partner across Global Media, Marketing, Decision Science, Market Insights, Creative, Communications, MarTech, and Agency teams to deliver integrated, high-impact work and advance capabilities
• Enable connections between cross-functional teams and lead communications on Media priorities to internal teams, agencies, and marketing leadership
• Serve as a domain expert, incorporating industry insights, trends, and best practices