Senior Lifecycle Marketing Manager

VSCO is a platform that empowers photographers with tools and community to enhance their creative journey. They are seeking a Senior Lifecycle Marketing Manager to develop and execute lifecycle marketing programs that enhance engagement and retention across various products. This role involves strategic planning and hands-on execution to support photographers from enthusiasts to professionals.

Responsibilities:

• Develop and execute VSCO’s lifecycle strategy across email, in-app surfaces, and other owned channels
• Own end-to-end lifecycle campaigns, including planning, segmentation, copy development, QA, deployment, and performance reporting
• Maintain lifecycle content calendars and evergreen nurture campaigns across VSCO’s product surfaces and user bases, ensuring timely, relevant, and intelligently targeted communication throughout the customer journey
• Leverage insights, data, and experimentation to continually optimize messaging, improve engagement, and drive conversion and retention outcomes
• Contribute to building documentation, frameworks, and best practices that raise the bar for lifecycle marketing excellence

Requirements:

• 5 years of experience in lifecycle marketing or a related field
• Hands-on experience managing lifecycle campaigns (segmentation, copy, deployment, analytics)
• Familiarity with marketing automation platforms (e.g., Braze, Iterable, HubSpot, Customer.io)
• Ability to translate product value into simple, intuitive messaging tailored to different audiences
• Comfort working cross-functionally with Creative, Product, and PMM partners
• Data-driven mindset — you look for insights to inform decisions and iterate
• Highly organized, detail-oriented, and capable of operating in a fast-moving, creative environment
• Passionate about creativity, photography, and helping creators thrive