Marketing Operations Manager

Stord is The Consumer Experience Company, powering seamless checkout through delivery for today's leading brands. The Marketing Operations Manager will own the marketing operations function, manage the HubSpot platform, and ensure data hygiene and reporting accuracy to support revenue growth.

Responsibilities:

• Own HubSpot day-to-day as the primary admin: workflows, lifecycle stages, lead scoring, segmentation, list management, forms, and campaign operations
• Architect and maintain the HubSpot instance with a clear vision of what best-in-class looks like — including how data flows between HubSpot, Salesforce, and the broader GTM stack
• Build and maintain marketing automation and nurture sequences in close partnership with the Demand Generation and Customer Marketing teams
• Own web form creation, lead capture configuration, and seamless lead routing logic to ensure every inbound lead is handled correctly and attributed accurately
• Take ownership of database health: enrichment, deduplication, suppression, and compliance with data privacy requirements
• Assess the current HubSpot instance, identify gaps and inconsistencies, and build a structured plan to clean and maintain a well-governed database
• Establish and enforce data standards across HubSpot and Salesforce to prevent quality issues before they affect reporting or operations
• Own multi-touch attribution modeling in Salesforce, using Salesforce Campaigns to track marketing influence and campaign contribution to pipeline and closed revenue — with HubSpot feeding clean, well-tagged data in
• Manage UTM structure, tracking parameters, and campaign tagging in HubSpot to ensure consistent, clean data flows into Salesforce for accurate attribution from first touch through closed won
• Build and maintain reporting infrastructure for paid search, advertising performance, and marketing-sourced pipeline using HubSpot, Google Analytics, and connected ad platforms
• Develop and maintain dashboards for weekly, monthly, and quarterly GTM reviews; support pipeline reporting and forecasting as priorities dictate
• Manage integrations between HubSpot and Salesforce, ensuring clean, reliable data flow and field alignment between systems
• Maintain Salesforce data integrity in partnership with the Director of Revenue Operations, including pipeline hygiene, field validation, and basic workflow support
• Identify gaps or inefficiencies in the GTM tech stack and bring forward practical recommendations; manage enrichment and automation tool integrations as needed

Requirements:

• 4+ years of marketing operations experience in a B2B SaaS or tech-enabled environment, with expert-level HubSpot platform ownership as the clear centerpiece of your background
• Expert HubSpot proficiency across workflows, sequences, lead scoring, lifecycle management, custom objects, reporting, and integrations; HubSpot Marketing Hub, Sales Hub, and/or Operations Hub certifications strongly preferred
• Solid Salesforce experience: able to build reports, maintain data, work with Salesforce Campaigns for attribution and pipeline tracking, and support basic workflow needs without a dedicated admin; Salesforce Administrator certification a plus
• Hands-on experience with marketing attribution: multi-touch modeling in Salesforce, UTM management, Google Analytics, and paid search/advertising reporting — with a clear understanding of how HubSpot data feeds SFDC attribution
• Demonstrated ability to assess and clean up a messy HubSpot instance: audit, prioritize, and execute a governance plan independently
• Strong understanding of underlying data structures and object relationships across HubSpot and Salesforce — how data should flow, where it breaks, and how to fix it
• Clear communicator with exec presence: able to manage cross-functional relationships and present data and recommendations confidently to Marketing and Sales leadership
• High ownership mentality: comfortable operating independently, defining structure where it doesn't exist, and driving outcomes without waiting to be directed
• HubSpot Marketing Hub, Sales Hub, and/or Operations Hub certifications strongly preferred
• Salesforce Administrator certification a plus
• Experience connecting Salesforce to Google Sheets for flexible, stakeholder-friendly reporting
• Familiarity with GTM enrichment and sales tools such as Clay, Apollo.io, Nooks, or LinkedIn Sales Navigator
• Familiarity with BI tools; experience with Omni specifically is a bonus
• Prior experience in ecommerce, logistics, fulfillment, or commerce-adjacent technology