Digital Marketing Manager, Biology & Psychology

W. W. Norton & Company, Inc. is seeking a Digital Marketing Manager to join their college marketing group, focusing on psychology and biology titles. The role involves developing and implementing digital marketing campaigns, engaging with leads, and analyzing campaign effectiveness.

Responsibilities:

• Creating content and host events to help with lead generation, such as workshops with authors, webinars with Norton employees, events with faculty advocates, marketing landing pages, and a small handful of blog posts per year
• Designing and execute comprehensive email marketing strategies that bring MQLs to the sales team
• Build and maintain segmentation frameworks that allow us to deliver the right message to the right audience at the right stage of their journey
• Tracking ROI of marketing activities and regularly analyze efficacy of campaigns, adjusting when appropriate
• Designing and administer surveys for market feedback
• Developing customer retention drip campaigns for key titles
• Engaging with instructors using direct marketing techniques and enter information in the CRM with strategies to move the pipeline
• Utilizing project management software (Wrike) to manage workflows with Marketing Coordinators
• Demonstrating educational technology one-on-one and to large committees of decision-makers
• Working on discipline agnostic digital marketing campaigns

Requirements:

• Employment eligibility to work with W.W. Norton & Company in the US is required
• Must be able to work full business hours
• Bachelor's Degree
• Preferably 3-4 years of proven experience in marketing or higher education publishing sales
• The ability to multi-task and effectively prioritize
• Superior verbal and written communications
• Collaborative and enjoy working on a team
• Organized, responsive, and detail-oriented, making sure that all aspects of daily activities are handled with accuracy and minimal mistakes
• Analytical and able assess efficacy of marketing activities
• Highly disciplined, self-motivated, and able to effectively and accurately prioritize tasks and projects
• Experienced at demonstrating educational technology one-on-one and to large committees of decision-makers
• Motivated to help higher education instructors meet their course goals, and empathetic to their needs
• Willing and able to travel several times per year throughout the United States and Canada. Travel includes attending academic conferences, marketing meetings at Norton's headquarters in New York, and Norton sales conferences