Digital Marketing Manager - Concord Hospitality Enterprises

Concord Hospitality Enterprises is seeking a Digital Marketing Manager to lead digital channel strategies aimed at increasing direct bookings and enhancing brand presence. This role involves overseeing SEO efforts, maintaining hotel websites, and implementing digital marketing initiatives while ensuring compliance across various platforms.

Responsibilities:

• Support the strategy and execution of Concord’s digital marketing plans
• Provide best-in-class service to internal partners and external customers at all times
• Oversee SEO efforts including keyword analysis, title/meta tag optimization, content updates, and monthly performance reporting
• Review and maintain hotel websites, corporate pages, and stand-alone sites to ensure content aligns with brand standards and policies
• Coordinate digital media assets and ensure optimal presentation across platforms
• Implement digital marketing initiatives as directed by the Sr. Director of Digital Marketing
• Assist in digital marketing training and awareness programs for hotel teams
• Represent Concord and its hotels professionally in all communications and engagements
• Travel to hotel locations as needed (approx. 10% travel expected)

Requirements:

• 2–5 years of experience in digital marketing, preferably within the hospitality industry with a hotel management company, agency or major brand
• Familiarity with brand tools and CMS platforms (e.g., Marriott, Hilton, Hyatt systems a plus)
• Strong understanding of SEO, content strategy, and digital distribution channels (OTA, GDS, CRO, WEB) - paid media management
• Strong reporting and analytics skills and AI aptitude
• Excellent communication and project management skills
• Ability to travel as needed and manage multiple projects across various stakeholders
• Bachelor's degree in Marketing, Communications, Hospitality, or related field preferred