Franchise Marketing Strategy Specialist

TWO MEN AND A TRUCK® is seeking a Franchise Marketing Strategy Specialist to support franchise owners and operators by providing guidance on local marketing strategy, marketing performance, and digital marketing initiatives. This role involves collaborating with various teams to improve local marketing effectiveness and increase lead generation for franchisees.

Responsibilities:

• Assist franchisees in developing and implementing local marketing plans aligned with system strategy
• Review marketing performance metrics and help identify opportunities for improvement
• Assist franchisees in understanding marketing performance and return on marketing investment
• Identify trends and share insights with franchisees and internal teams
• Work with Paid Digital Shared Services to align marketing strategy with campaign execution
• Partner with Marketing Technology to support franchise website updates and local SEO improvements
• Provide guidance to franchisees on social media activity, online reputation management, and local digital visibility
• Support development of marketing resources, playbooks, and training materials
• Assist in delivering franchise marketing education through webinars, workshops, and conferences
• Coordinate with Marketing & Brand Strategy on campaign messaging and brand initiatives

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field preferred
• 3–5+ years of marketing experience
• Ability to analyze marketing performance data and provide recommendations
• Ability to manage multiple franchise relationships and projects simultaneously
• Strong attention to detail and organizational skills
• Experience in digital marketing, local marketing, or franchise marketing preferred
• Knowledge of digital marketing channels including PPC, paid social, and SEO