Medtronic is a leader in global healthcare technology, dedicated to alleviating pain and restoring health. They are seeking a strategic communicator to lead the development and delivery of global integrated marketing programs for Pelvic Health therapies, focusing on creating impactful campaigns and high-value content across various channels.
Responsibilities:
- Develop and execute integrated marketing strategies that align with business priorities, elevate the PH brand, and support therapy, product, HCP, and patient marketing goals
- Shape differentiated messaging and value propositions for key audiences, helping to position our therapies, products, and technology with clarity and impact
- Create high-value content across formats and channels including landing pages, webinars, videos, social posts, emails, and sales enablement tools—that bring our value story to life for patients, physicians, and healthcare partners
- Translate global strategy into regionally relevant campaigns by partnering closely with OUS team
- Collaborate with internal creative partners and agency teams to concept, design, and deliver compelling, compliant, and on-brand assets
- Leverage AI tools to improve content personalization, production efficiency, and performance insights across campaigns
- Align with marketing, clinical, medical education, and regulatory teams to ensure message and content accuracy and consistency
- Define KPIs, track performance, and recommend optimizations to ensure marketing tactics are delivered against business and brand objectives
- Ensure all materials meet brand, legal, and regulatory standards while advancing our purpose-driven mission
Requirements:
- Bachelor's degree
- Experience in healthcare and/or medical devices marketing / communications
- Minimum of 7 years of relevant experience with 5+ years of people or program managerial experience, or advanced degree with a minimum of 5 years of relevant experience with 5+ years of people or program managerial experience
- Working knowledge of healthcare industry compliance, regulatory, and legal requirements
- Degree in marketing, communications, journalism, or related field
- Strong strategic thinking and storytelling ability, with a track record of building campaigns that deliver measurable results
- Consumer marketing experience
- Experience driving campaigns in highly regulated markets
- Experience managing global campaigns and working across complex stakeholder groups
- Outstanding writing and content development skills, with the ability to tailor messaging for different audiences and formats
- Demonstrated ability to manage and prioritize multiple projects in a fast-paced, matrixed environment
- Familiarity with platforms such as Adobe Experience Manager (AEM), Workfront, Veeva, or equivalent tools is a plus