Senior Business Development Executive

Intellify Solutions is seeking a highly driven and performance-oriented Senior Business Development Executive to lead and execute demand generation and lead generation initiatives for their Data, Analytics, Business Intelligence, and AI services practice. This strategic role involves building and executing demand generation programs, generating qualified opportunities, and creating a consistent pipeline of enterprise prospects.

Responsibilities:

• Own end-to-end demand generation strategy and execution
• Develop and execute campaigns to drive registrations for workshops, webinars, executive briefings, and events
• Create targeted outreach campaigns aligned with business goals and service offerings
• Identify market opportunities, target accounts, and buying personas
• Build and execute Account-Based Marketing (ABM) initiatives
• Collaborate with leadership, marketing, and technical teams to create compelling value propositions and outreach strategies
• Generate qualified opportunities and introductory meetings with enterprise prospects
• Build and maintain a healthy pipeline of target accounts and prospects
• Conduct account research, prospect profiling, and stakeholder mapping
• Execute outbound prospecting through email, LinkedIn, phone, and other channels
• Nurture prospects through multi-touch campaigns and engagement strategies
• Schedule and coordinate discovery meetings for leadership and solution teams
• Create and execute lead generation plans to achieve monthly and quarterly targets
• Utilize data-driven approaches to improve conversion rates across outreach campaigns
• Maintain CRM hygiene and ensure accurate tracking of activities, opportunities, and pipeline metrics
• Continuously optimize messaging, targeting, and campaign performance
• Support planning and promotion of workshops, webinars, and executive events
• Engage with attendees and prospects before and after events
• Follow up with participants and convert engagement into qualified opportunities
• Contribute ideas and strategies to improve event-driven lead generation outcomes
• Lead first-level prospect conversations and qualification calls
• Understand customer business challenges and align them with company offerings