Scout GlobalRemote
Growth Marketing Manager
United States of America
Full Time
2 hours ago
$140,000 - $160,000 USD
Visa Sponsor
Key skills
Demand GenerationB2B SaaS MarketingMarketing Program ScalingMarketing to Engineering and DevOps AudiencesObservability EcosystemLogging EcosystemMonitoring EcosystemData Analytics EcosystemOpenTelemetryOpen-Source Go-To-Market MotionsCommunity-Led GrowthFreemium FunnelsDeveloper AdvocacyHubSpotSalesforceGoogle Analytics 4 (GA4)Paid Advertising PlatformsSEO ToolsMarketing AttributionAccount-Based Marketing (ABM)Analytical InstinctsAnalyticsGrafanaDatadogSplunkGitHubSaaSCRMSales
About this role
Scout Global is a fast-growing, open-source-first platform disrupting the observability and log analytics space. As a Growth Marketing Manager, you will own the demand generation engine and drive measurable growth through various marketing strategies while collaborating with sales and product teams.
Responsibilities:
- Own and execute the growth marketing strategy across demand generation, content, SEO, paid, community, and product-led growth (PLG) motions
- Drive measurable pipeline contribution: leads, MQLs, SQLs, and revenue-influenced metrics with full-funnel visibility
- Build and manage campaigns across channels, email, paid search, social, developer communities, and events, optimising continuously for CAC and conversion
- Develop compelling content and positioning that speaks to engineering, DevOps, and platform teams, from blog posts and technical guides to case studies and landing pages
- Lead product marketing activities: launches, messaging frameworks, competitive positioning, and sales enablement materials
- Own the company's presence in open-source and developer communities (GitHub, Slack, Reddit, Hacker News, technical forums)
- Build and scale an ABM programme targeting mid-market and enterprise engineering organisations
- Establish marketing infrastructure: CRM hygiene, attribution modelling, reporting dashboards, and growth experiments
- Partner closely with Sales on pipeline quality, lead scoring, and account-based plays
- Collaborate with Product and Engineering to amplify releases and surface customer stories that influence roadmap conversations
- Represent the brand at industry conferences, webinars, and developer events
Requirements:
- 5–8+ years of B2B SaaS marketing experience, with a strong emphasis on demand generation and growth
- Proven track record of building and scaling marketing programmes that directly contribute to pipeline and revenue in technical or developer-focused companies
- Experience marketing to engineering, DevOps, platform, or data infrastructure audiences; you understand how developers buy and what earns their trust
- Hands-on with modern marketing tooling: HubSpot/Salesforce, GA4, paid platforms, SEO tools, and marketing attribution
- Strong analytical instincts; you make decisions from data, run structured experiments, and can clearly articulate what's working and why
- Excellent written communicator; you can write with clarity and technical credibility for an engineering-first audience
- Highly motivated, resourceful, and energised by building something meaningful from the ground up
- Familiarity with the observability, logging, monitoring, or data analytics ecosystem (e.g. Datadog, Grafana, Elastic, Splunk, OpenTelemetry) is considered a strong advantage
- Comfortable with open-source GTM motions: community-led growth, freemium funnels, and developer advocacy