Content Marketing Specialist

Percepta is a customer service company that specializes in creating customer loyalty across various markets. They are seeking a Content Marketing Specialist who will create and deliver engaging content, manage social media channels, and collaborate on marketing campaigns to enhance the brand's image and thought leadership.

Responsibilities:

• Create Engaging Visual Content: Design eye-catching graphics for social media, blogs, and marketing materials that align with Percepta’s brand identity. This includes infographics, promotional materials, and visual assets that enhance storytelling
• Lead End-to-End Video Production: Conceptualize, script, shoot, and edit videos for various platforms, including promotional videos, short-form content (reels, stories, etc.), and thought leadership content. Ensure all video projects meet high standards of quality, creativity, and brand alignment
• Manage Social Media: Oversee Percepta's social media channels, including LinkedIn, Facebook, Instagram, and YouTube, with plans for future expansion to platforms like X (formerly Twitter) and TikTok. Develop and schedule high-quality posts, tailored for each platform, ensuring strong engagement and conversion rates
• Optimize Content for Each Platform: Tailor visual and video content to fit the unique requirements and audiences of each social media platform. This includes ensuring optimal formats, dimensions, and styles to maximize engagement
• Collaborate on Marketing Campaigns: Work closely with cross-functional teams to brainstorm and develop integrated marketing campaigns, ensuring that all content supports overarching goals and messaging
• Lead Video Shoots (in-person/remotely): Organize and coordinate video shoots, including occasional on-location filming. Direct talent, capture high-quality footage and utilize advanced editing techniques to create polished final products. Work with key stakeholders globally to capture the video footage needed
• Analyze Content Performance: Track and report on the performance of visual and video content across platforms. Use insights to refine future content strategies and improve audience engagement
• Champion the Percepta Brand: Showcase our corporate/employer brand and client services through engaging external marketing content. Serve as a subject matter expert for global teams and communicators
• Assist with Overseeing Our Website/Career Site: Contribute through blog content creation, guest blog coordination, landing page development, etc. Implement strong SEO strategies to enhance website traffic and performance
• Create Impactful Materials: Produce employer brand and sales enablement materials such as case studies, infographics, flyers, and one-pagers
• Collaborate with Colleagues: Work with teams around the world to execute cohesive marketing campaigns. Continuously seek innovative ways to improve our marketing strategies for multigenerational audiences, advising senior leaders on trends and strategic shifts
• Stay Updated on Trends: Continuously research and keep abreast of industry trends in graphic design and video production to ensure our content remains fresh, innovative, and relevant
• Implement companywide omnichannel marketing strategies for our public-facing content, adhering to established branding guidelines

Requirements:

• Bachelor's degree in communication, Marketing, Digital Media, or a related field
• Minimum of three years of relevant experience in corporate communications and/or marketing, including content creation, social media management, and web/email marketing
• Demonstrated experience producing high-quality content in a corporate setting
• Demonstrated experience leveraging AI-powered tools and automation to enhance content creation workflows, with a strong comfort level adopting emerging technologies in the creative process
• End-to-end photography/videography experience, from capturing to editing
• Intermediate to advanced graphic design and video editing skills, particularly with Adobe Creative Cloud applications (Photoshop, Illustrator, Premiere Pro, After Effects) or similar professional applications (e.g. Final Cut Pro, DaVinci Resolve, Motion Array)
• Proficiency in reporting and analyzing metrics across multiple communication channels (social media, web analytics, email)
• Strong coordination skills for omnichannel marketing plans and calendars
• Strategic and analytical thinking to develop impactful marketing recommendations
• Exceptional verbal and written communication skills; fluency in English is required
• Experience in communication delivery within a large organization (1,000+ employees) is preferred
• Familiarity with graphic and visual layout in MS Office 365 (Word, PowerPoint, SharePoint) and Canva is a plus