Jump - Advisor AIRemote
Sr. Product Marketing Manager, Enterprise
United States of America
Full Time
4 weeks ago
$160,000 - $190,000 USD
Visa Sponsor
Key skills
B2B product marketingEnterprise SaaSProduct roadmap strategyGoAISaaSLeadershipProduct ManagementSales
About this role
Jump - Advisor AI is seeking a Sr Product Marketing Manager to own market positioning and go-to-market strategy for their enterprise segment. This role involves defining the value proposition, leading product launches, and ensuring the product's story drives adoption and revenue impact.
Responsibilities:
- Own market strategy & positioning
- Define and evolve our ICP (Ideal Customer Profile) and buyer personas through deep market research and customer interviews
- Position our platform with an eye towards enhancing our competitive differentiation and value proposition
- Partner with product management to define our roadmap based on competitive intelligence, market sizing, and customer research
- Lead Go-To-Market (GTM) execution
- Own the end-to-end GTM strategy for relevant new product launches, feature updates, and market expansions
- Execute our 'launch playbook' to ensure consistency and impact across all internal and external channels
- Define and evolve pricing and packaging for your product area
- Drive sales enablement
- Equip the sales team with battlecards, pitch decks, and case studies that accelerate the sales cycle and improve win rates
- Partner with Sales and RevOps to analyze win/loss data, identifying gaps in our narrative or product-market fit
- Train customer-facing teams on new messaging to ensure a unified voice in the market
- Shape campaign strategy
- Align with Demand Gen to ensure campaign offers and content are rooted in strong product positioning
- Work closely with Content Marketing to produce high-authority thought leadership that builds brand credibility
- Act as the 'voice of the customer' in executive GTM planning and forecasting for your business line
Requirements:
- 3-5 years of experience in B2B product marketing
- Proven track record of strategic impact and revenue growth in a Enterprise SaaS company
- Hands-on experience with AI tools
- Strong ability to partner with product on roadmap and product strategy
- Experience building and motivating high performing teams
- Familiarity with PLG or hybrid sales motions