Sr. Product Marketing Manager - Kennesaw, GA

ADM is a global leader in human and animal nutrition, agricultural origination and processing, and ingredient solutions. The Senior Product Marketing Manager will drive portfolio growth and commercialization for Health & Wellness products, with an emphasis on microbiome solutions such as postbiotics, by developing go-to-market strategies, translating scientific data into customer value, and leading cross-functional marketing initiatives.

Responsibilities:

• Lead marketing strategy and commercialization planning for designated Health & Wellness products/platforms
• Develop positioning, value propositions, and growth strategies aligned with regional commercial priorities
• Identify whitespace opportunities and create innovation concepts aligned with market trends
• Lead new product launch strategy from concept through commercialization
• Translate scientific data into differentiated customer value propositions
• Partner with Commercial, Regulatory and Scientific team to define claims frameworks and messaging strategy
• Develop integrated campaign plans supporting regional growth objectives
• Develop regional customer-facing materials that reflect strategic positioning and commercial priorities
• Liaise with RSA, and Global Marketing Directors to ensure alignment on product positioning, claims, and campaign priorities
• Coordinate marketing campaign activities and plans across the NAM region to ensure consistency, visibility, and executional excellence
• Act as a strategic marketing partner to NAM commercial teams
• Develop high-impact customer narratives and solution-based storytelling
• Support key customer engagements through tailored presentations and innovation concepts
• Represent marketing perspective in cross-functional customer initiatives
• Lead collaboration across Global Marketing, CD&D, RSA, and Commercial teams
• Influence prioritization of marketing initiatives aligned to growth targets
• Drive alignment between regional execution and global platform strategy
• Provide clear direction for asset development and campaign execution
• Monitor industry trends, competitive landscape, and consumer insights
• Translate insights into actionable portfolio strategies
• Analyze category, customer and competitive dynamics leveraging market data and consumer insights

Requirements:

• 5-7 years of experience in B2B and/or B2C product or category marketing within the nutraceutical, ingredient, or health & wellness industries
• Demonstrated experience owning product or portfolio strategy
• Demonstrated experience launching new products in the market
• Strong understanding of dietary supplement and functional ingredient markets, specifically related to microbiome ingredients such as prebiotics, probiotics and postbiotics
• Experience with market research tools and data analysis (ex. Nielsen, Mintel, Innova, etc.)
• Digital /Social media marketing experience. Familiarity with AI tools a plus
• Proven ability to lead cross-functional initiatives in matrix organizations
• Exceptional storytelling and presentation development skills
• Functional food and beverage experience preferred
• Experience translating science into commercial value highly preferred