Field Marketing Manager - United States Remote

Ellucian is a company that powers innovation for higher education, partnering with numerous institutions to enhance student experiences. The Field Marketing Manager will collaborate with regional sales and marketing teams to create and execute integrated marketing programs aimed at demand generation and deal acceleration in the Northeast and Southeast U.S. regions.

Responsibilities:

• Partner with sales leadership and regional sales teams (and leverage prior field marketing or sales experience) to bring awareness and alignment of global campaigns and marketing priorities
• Demonstrate strong demand generation experience by designing and executing programs that drive net new leads, pipeline creation, and pipeline acceleration
• Represent the voice of sales back to the marketing organization and identify, then close, operational gaps to help meet sales goals
• Serve as the connective tissue between sales teams and marketing, representing the greater global marketing organization to ensure alignment and transparency
• Drive fully integrated programs that span marketing vehicles, which may include social, email, event, digital, and more
• Measure and communicate the impact of regional programs as it relates to campaign performance, conversion to qualified leads, pipeline generation, and velocity
• Gain marketing and sales alignment through development and execution of the region's yearly strategic vision, including budgeting and marketing cadence/activities
• Leverage Account-Based Marketing (ABM) strategies to target and influence priority accounts in partnership with sales
• Champion marketing innovation by piloting new tactics, hybrid/virtual experiences, and creative partnerships to differentiate the brand in the field
• Continuously optimize programs using data and insights to improve ROI, conversion rates, and stakeholder satisfaction

Requirements:

• 5+ years of field, event, sales, business development, or demand generation experience working in B2B organizations with a successful track record of partnering with sales and collaborating with cross-functional marketing teams to plan, execute, follow up, and measure regional programs; SaaS or higher ed preferred
• Ability to forecast, measure, analyze, and report on the impact of regional demand programs in terms of KPIs aligned to sales models
• Experience in designing integrated regional programs that include multichannel tactics such as marketing email automation, paid media, events, webinars, etc
• Proven ability to manage ABM programs and targeted account campaigns in collaboration with sales
• Strong analytical and reporting skills with proficiency in using dashboards, attribution models, and ROI analysis to inform decisions
• Excellent program management, calendar timeline, and budget management experience
• Record of operational improvements that enabled scale and increased stakeholder satisfaction
• Ability to work with agility and be empowered to take risks and try new things
• Creativity in event concepting, experiential marketing, and localized program development
• Exceptional cross-functional collaboration skills, including the ability to influence stakeholders and drive alignment between sales, marketing, and partners
• Strong presentation, communication, and storytelling skills to effectively convey strategy, program results, and recommendations to senior leadership
• Track record of developing and managing strong partnerships across cross-functional teams, including sales and marketing
• Experience in Salesforce, Marketo, Tableau, and team project management tools such as Monday.com is desirable
• Experience in the Education or Higher Education tech sector a plus