Teleport is the AI Infrastructure Identity Company focused on providing cryptographically secured identities for various entities. As a Senior Partner Marketing Manager, you will be responsible for developing and executing partner marketing strategies, including co-marketing campaigns and partner enablement materials, to drive pipeline through channel alliances.
Responsibilities:
- Create "To-Partner" toolkits, playbooks, and sales enablement materials that empower partner sales teams to effectively pitch Teleport to their customers
- Serve as the marketing lead for our Channel and Alliance managers, aligning marketing spend with territory goals to accelerate late-stage deals through partner influence
- Lead the strategy and execution of "With-Partner" marketing campaigns, including joint webinars, co-branded content, and digital demand generation designed to drive pipeline for both Teleport and our partners
- Identify and execute partner events and activations. This includes securing speaking slots in partner theaters, organizing high-touch networking events, and managing joint sponsorships
- Collaborate with the Global Campaigns and Product Marketing teams to ensure partner messaging is woven into our core narrative, specifically targeting the "Developer to Decision-Maker" journey
- Collaborate on the end-to-end partner journey, from onboarding new technology partners to optimizing long-term co-marketing ROI
- Track, analyze, and report on the impact of partner programs. You will own the metrics for partner-sourced and partner-influenced pipeline, iterating on tactics based on data-driven insights
Requirements:
- 8+ years of experience in partner marketing within the B2B SaaS space
- Proven track record of working with channel partners/resellers and major cloud providers like (AWS, GCP, Azure) or security/infrastructure technology partners
- Background in cybersecurity and knowledge of industry
- Experience managing logistics and high-stakes networking environments
- Exceptional ability to manage multiple stakeholders (internal and external) and meet deadlines
- Hands-on proficiency with Salesforce and marketing automation (HubSpot/Marketo)
- Experience with PRM (Partner Relationship Management) tools is a plus
- Ability to translate deep technical concepts into value-driven stories for both business and technical audiences
- Willingness to travel (up to 30%) to key partner hubs and major industry events