Growth Marketer (B2B)

Pogo is a company focused on growth, and they are seeking a Growth Marketer to own B2B paid acquisition across various channels. The role involves running campaigns on platforms like LinkedIn and Meta, contributing to strategy, and applying analytical rigor to marketing decisions.

Responsibilities:

• Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels
• Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment
• Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
• Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution
• Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization
• Test, iterate, and scale what works

Requirements:

• 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend
• Experience running multiple paid channels including LinkedIn and Meta
• Ability to back every spend decision with data including CAC, ROAS, pipeline contribution, and attribution
• Experience working at a fast-growing organization with real ownership
• Experience with AI tools in marketing workflows
• Out-of-home, billboard, or direct mail experience
• Experience marketing to data/insights buyers, market researchers, or brand teams