Key skills
Growth marketingProduct marketingLifecycle marketingProduct-led growthSaaS platformsProduct onboardingB2B user journeysExecutional excellenceAutonomyCross-functional influencePublic speakingStrategic thinkingSaaSSales
About this role
HighLevel is a cloud-based marketing and sales platform that supports over 2 million businesses. They are seeking a Senior Growth Marketer to lead the development of a verticalization growth framework aimed at improving product adoption and expansion across key industry segments.
Responsibilities:
- Build and implement a repeatable framework to drive adoption and growth across priority industries
- Identify vertical-specific friction points and translate insights into measurable growth initiatives
- Own growth strategy, education, and positioning for the agency segment
- Improve onboarding, activation, and expansion through targeted content and cross-functional initiatives
- Research and prioritize high-opportunity industries (e.g., Home Services)
- Develop industry-specific playbooks, courses, messaging, and growth strategies
- Create scalable training and content that simplifies complex product capabilities
- Partner with Product and Customer facing teams to improve vertical-specific user experience and adoption
- Represent HighLevel at conferences, meetups, and industry events
- Speak confidently about the product, use cases, and industry growth strategies
- Travel 25% or more to attend and present at events
Requirements:
- 5+ years in growth marketing, product marketing, lifecycle, or product-led growth roles
- Familiarity with SaaS platforms, product onboarding patterns, and B2B user journeys
- Comfortable leading initiatives across multiple stakeholders and delivering results without needing formal authority
- Experience building strategy from zero, not just optimizing existing systems
- Strong writing skills with the ability to simplify complex concepts
- Comfort with public speaking, workshops, and customer-facing environments
- Strategic thinking paired with executional excellence
- Ability to operate autonomously and create structure where none exists
- Analytical mindset with the ability to tie initiatives to measurable growth impact
- Comfort influencing cross-functional teams without formal authority