Marketing Manager, Public Sector and Defense

Woolpert is an award-winning, global leader in architecture, engineering, and geospatial services. The Marketing Manager role supports the development and execution of marketing strategies and campaigns aligned with business growth objectives within the Public Sector and Defense industry. This position involves collaboration with cross-functional teams to ensure effective campaign execution and measurable marketing outcomes.

Responsibilities:

• Support development and execution of marketing campaigns and GTM initiatives
• Assist in creating messaging, positioning, and marketing content aligned to business objectives
• Conduct research on market trends, customer needs, and competitive landscapes
• Coordinate multi-channel campaign execution across digital marketing, events, and content initiatives to drive new leads, opportunities and pipeline contribution
• Collaborate with Communications, Creative, and business units to ensure alignment to industry priorities, messaging, and campaign execution
• Support the creation of marketing collateral and sales enablement materials
• Track campaign performance metrics and assist with reporting and analysis
• Maintain marketing documentation, project plans, and campaign assets
• Participate in events, webinars, and marketing programs as needed
• Support continuous improvement initiatives within the marketing function
• Support marketing initiatives aligned to Public Sector and Defense priorities, customer missions, and federal acquisition cycles

Requirements:

• Bachelor's degree in Marketing, Business, Communications, Business or related field
• 3+ years of experience in marketing, communications, or related field
• Experience supporting marketing campaigns, content development, or events
• Basic understanding of marketing principles and campaign execution
• Strong written and verbal communication skills
• Strong organizational and time-management skills
• Ability to manage multiple tasks and priorities effectively
• Proficiency with Microsoft Office and marketing tools
• Ability to collaborate effectively with cross-functional teams
• Foundational understanding of federal clients, government contracting environments, and federal procurement processes
• Bachelor's degree in Marketing, Business, Communications, or related field
• Experience in B2B, professional services, or technical industries
• Exposure to digital marketing tools, CRM, or marketing automation platforms
• Experience supporting marketing or communications for federal agencies, defense programs, or government contractors
• Working knowledge of campaign planning and execution across channels
• Basic understanding of analytics and performance tracking
• Ability to learn quickly and adapt in a fast-paced environment
• Familiarity with Public Sector and Defense market dynamics, customer missions, and federal acquisition processes