Marketing Manager

B12 is an early-stage startup focused on empowering people to do meaningful work through its AI-powered website builder. They are seeking an experienced Marketing Manager to develop and expand customer acquisition channels while collaborating across teams to enhance engagement and grow their customer base.

Responsibilities:

• Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs
• Build and scale marketing channels from zero to meaningful reach, especially outside of paid channels
• Use AI tools heavily to improve marketing workflows, accelerate experimentation, generate creative concepts, and scale campaign execution
• Develop strong written content for ads, emails, landing pages, campaigns, and other marketing materials
• Build a library of creative concepts to communicate value to different buyer personas
• Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention
• Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns