Marketing Manager

B12 is an early-stage startup focused on empowering people to do meaningful work through its AI-powered website builder. They are seeking an experienced Marketing Manager to develop and expand customer acquisition channels while collaborating across teams to enhance engagement and grow their customer base.

Responsibilities:

• Identify, onboard, evaluate, and optimize new marketing channels to drive significant lead volume within target customer acquisition costs
• Build and scale marketing channels from zero to meaningful reach, especially outside of paid channels
• Use AI tools heavily to improve marketing workflows, accelerate experimentation, generate creative concepts, and scale campaign execution
• Develop strong written content for ads, emails, landing pages, campaigns, and other marketing materials
• Build a library of creative concepts to communicate value to different buyer personas
• Improve middle-of-funnel conversion rates through messaging and tactics that optimize customer engagement and retention
• Collaborate with other departments to enhance creative quality and performance in digital marketing campaigns

Requirements:

• You have strong startup experience and are comfortable working in a fast-moving, resourceful environment
• You are a heavy user of AI tools and know how to apply them to grow, automate, and scale marketing efforts
• You have experience scaling a marketing channel from zero to significant reach, ideally beyond paid acquisition
• You love brainstorming new concepts, ad creatives, campaign ideas, and messaging
• You have experience acquiring small businesses and prosumer customers
• You understand how to assess campaign impact and estimate the effort needed to generate results
• You can manage multiple projects simultaneously and identify the fastest path to value
• You bring a full stack of marketing skills, from ideation to execution and analysis
• You have experience managing paid digital marketing campaigns
• You have excellent command of the English language and are a strong writer
• You're able to create compelling content for ads, emails, landing pages, and campaigns
• You have a creative mindset and an eye for design, brand, and visual communication, and have used that ability to author copy, images, and videos with AI assistance
• You have at least 3 years of marketing experience, including at least 1 year in a senior role