Manager Marketing

Blue Rhino, a company under Ferrellgas, is seeking a Manager of Marketing & Growth who will be responsible for executing and optimizing brand and growth initiatives across retail and direct-to-consumer channels. This role involves managing day-to-day marketing operations, including campaign execution, performance marketing, and customer lifecycle programs.

Responsibilities:

• Support and execute brand strategy, maintaining consistent voice, creative standards, and messaging across B2B and DTC channels
• Coordinate brand governance processes including creative reviews, compliance checks, and claims management
• Collaborate with retail customers and sales teams to execute shopper marketing programs (in-store, retail media, promotions, digital)
• Manage merchandising, packaging, and POS execution to drive conversion and shelf velocity
• Assist in joint business planning preparation and support retailer relationship initiatives
• Own day-to-day DTC marketing performance, tracking and optimizing acquisition, conversion, retention, and LTV metrics
• Execute and optimize performance marketing programs (paid media, SEO, affiliates, partnerships)
• Manage lifecycle marketing programs including email/SMS, loyalty, subscriptions, and referral initiatives
• Support go-to-market execution for new products and services, including launch timelines, asset delivery, and cross-functional coordination
• Gather and synthesize customer, market, and competitive insights to inform campaign decisions
• Maintain performance dashboards and contribute to regular reporting cadences
• Manage marketing budget line items with attention to ROI and contribution margin
• Coordinate agency and vendor partners, tracking deliverables against KPIs
• Lead and mentor a high-performing marketing team by setting clear goals, coaching consistently, and creating growth opportunities that build both individual capability and collective impact

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5+ years of marketing experience, with at least 1+ years in a lead or supervisory capacity
• Demonstrated experience across both brand marketing and performance/growth marketing
• Hands-on experience managing DTC or e-commerce programs with measurable outcomes (CAC, LTV, conversion, retention)
• Familiarity working across retail/B2B and DTC channels
• Strong analytical and data-driven decision-making skills; comfortable with marketing dashboards and attribution reporting
• Clear, confident communicator with experience presenting to cross-functional stakeholders
• Must be a U.S. citizen, national, permanent resident, or otherwise authorized to work in the United States
• Applicants must not require visa sponsorship now or in the future
• Background in CPG, retail, ecommerce, or subscription-based models preferred
• Experience with platforms such as Shopify, Salesforce Marketing Cloud, Klaviyo, or similar preferred
• Familiarity with regulated or safety-adjacent product categories preferred