Marketing Manager

Array Behavioral Care is the nation's leading virtual psychiatry and therapy practice. They are seeking a Marketing Manager responsible for developing and executing integrated demand generation campaigns to drive high-quality leads and pipeline growth.

Responsibilities:

• Plan and execute integrated, multi-channel lead generation and demand programs across email, paid media, social, content syndication, events
• Support targeted campaigns for priority segments, coordinating closely with sales team and leadership on messaging, timing, and follow-up
• Own campaign strategy, planning, execution, and optimization from concept through launch, reporting, and iteration
• Create and manage campaign content, including email copy, landing pages, ads, event promotions, social media posts, and related assets tailored to target audiences
• Provide clear guidance on audience segmentation, creative direction, channel mix, and calls to action (CTAs) to maximize engagement, conversion, and lead quality
• Partner with graphic designer to ensure campaign visuals and messaging align with brand standards and strategic objectives
• Support competitive displacement and growth initiatives by translating competitive insights and value propositions into targeted campaigns and messaging
• Plan and execute webinars, virtual events, field events, and third-party conferences as part of integrated lead and pipeline generation strategies
• Coordinate pre-event promotion, live or on-site execution support, and post-event follow-up campaigns in collaboration with sales and marketing operations
• Monitor and analyze campaign performance across channels and funnel stages, using data to continuously optimize results and inform future strategy
• Partner with marketing operations to implement, test, and optimize marketing automation workflows, lead routing, and scoring processes
• Share campaign results, insights, and learnings with cross-functional stakeholders to support ongoing planning and optimization
• Stay current on industry trends, marketing best practices, and emerging channels to continuously improve campaign effectiveness
• Perform other duties as needed

Requirements:

• A bachelor's degree in marketing, communications, or a related field
• 5+ years of experience in B2B lead generation, growth marketing, or demand generation roles
• Experience supporting or executing ICP-based targeting and account-based marketing (ABM) programs
• Strong understanding of multi-channel campaign strategy and execution, including digital, outbound, and event-based marketing
• Excellent writing skills with experience crafting content across multiple marketing channels
• Ability to translate buyer needs, competitive insights, and performance data into compelling, results-driven campaigns
• Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously
• Data-driven mindset with experience analyzing campaign performance and applying insights to optimization
• Experience collaborating cross-functionally with sales, marketing operations, product marketing, and creative teams