Field Influencer Marketing Manager

Allied Global Marketing is a global leader in entertainment, culture, and lifestyle marketing. The Field Influencer Marketing Manager will support influencer campaigns for high-profile entertainment clients, focusing on optimizing strategies and managing projects across multiple local markets.

Responsibilities:

• Work closely with the Vice President and SVP to optimize our local approach to influencer strategy and execution for a variety of clients
• Visibility and experience managing local field campaigns in multiple markets, which may include National and Global campaign initiatives
• Help maintain and monitor centralized documentation for campaigns to support effective and efficient collaboration with our local field teams
• Create and manage internal campaign trackers
• Campaign and KPI tracking within internal and external documents
• Organize brainstorm calls and compile final concepts into both an internal and client-facing document for approvals
• Maintain internal and external deadlines by following up with teams on items due in the coming days and flag past-due items to the relevant FAMs
• Build cross-market reports in Keynote and coordinate data input with local teams, our coordinator, and VP
• Proof and format client-facing documents and reports
• Analyze ROI of influencer category types across campaigns and provide insights for optimized workflow process and Elevate database management
• Research and report on influencer trends applicable to the client industry to deliver innovative concepts
• Report regularly to the Vice President and SVP on current work progress and above duties

Requirements:

• 3 years of experience in a marketing role
• Sound understanding of influencer marketing principles
• Effective understanding of social media and the latest platforms, ability to apply them in marketing endeavors
• Influencer research experience is a must
• Willingness to share creative and innovative thoughts with team members and clients
• Great ability to manage multiple projects simultaneously and multi-step procedures autonomously
• Strong attention to detail with the ability to operate under solid pressure and meet tight deadlines
• Strong proficiency with Microsoft Office, Keynote, and advanced skills in Excel
• Effective campaign and project management skills and organization
• Self-motivated, confident, energetic, and creative
• Strong ability to work collaboratively and build influencer relationships
• Excellent verbal and written communication skills
• BS/BA degree preferred or relevant experience
• Contracting with influencers for paid opportunities is a plus
• Understanding of the entertainment marketing funnel and how influencers deliver on KPIs is a plus
• Eastern or Central time zones preferred