Technical Growth Marketing Lead

Bezi is building the next generation of development tools for game developers, and they are seeking a Technical Growth Marketing Lead to elevate their marketing strategy. In this builder role, you will own user acquisition across various channels, enhance Bezi's organic search presence, and develop impactful relationships with the game development community.

Responsibilities:

• Own growth and reach across all channels: target the right people (reach our ICP), at the right place (channels), with the right message (content); partnering with Content to build, execute on, and optimize the acquisition playbook
• Own and expand Bezi’s organic search presence end-to-end: content SEO, technical SEO, and answer engine optimization
• Grow Bezi's social presence: develop the distribution playbook, build audience, and turn social into a compounding acquisition channel
• Build the strategy for getting Bezi content in front of developers and inform the feedback loop between what performs and what gets made next
• Develop programs and pipelines to disseminate the mountains of Bezi love and games built using Bezi to the broader game developer community
• Develop relationships with game developer content creators; identify and execute on unique, creative ways to incorporate them into our campaigns and product launches
• Invest in gathering data, filling gaps, and creating the dashboards to measure impact of work being done, identify early opportunities and improve each piece of the playbook
• Collaborate with sales to promote, follow-up, and compound your efforts
• Report on the funnel, individual channels or tactics, and key learnings and wins to the company

Requirements:

• 4-6 years professional experience in growth or demand generation at a developer tools or gaming-related company
• Experience growing social channels, with measurable results in follower and engagement growth
• Experience owning and expanding SEO / AEO funnels that deliver real, measurable results
• Fluency with technical products and audiences; you can communicate with technical audiences with ease and translate capabilities into use cases or outcomes that resonate with their realities
• Familiarity with paid acquisition: has managed or worked alongside paid campaigns and can optimize toward acquisition metrics
• Experience working across sales-led and product-led growth motions
• You seek knowledge in data and are comfortable filling information gaps in order to measure, optimize, and make the right decisions