Manager, Consumer Marketing

Snap Inc. is a technology company focused on improving communication through innovative products like Snapchat and AR glasses. They are seeking a Manager of Consumer Marketing to drive global product marketing communications, focusing on enhancing understanding and adoption of Snapchat and its advertising solutions.

Responsibilities:

• Create and execute Snap’s product and brand marketing strategy, positioning and programs which communicate Snap’s value proposition for consumers and businesses
• Develop a deep understanding of Snap's audience personas, mindsets, attitudes, values, and behaviors
• Develop highly creative, innovative consideration campaigns, narratives, success stories, thought leadership, industry partnerships across audiences
• Craft value propositions and messaging frameworks that are fueled by audience insights to capture new customers and sustain existing relationships
• Partner Across Snap: Collaborate deeply with Product Marketing, Sales, Comms, Insights, Partnerships and Regional teams to ensure messaging, storytelling, and product positioning resonate with our audience
• Drive Global Consistency: Develop playbooks, toolkits, and frameworks to standardize how we market to and with our audiences worldwide
• Measure, Optimize, Scale: Define success metrics, measure campaign performance, and continuously iterate based on insights. Bring a test-and-learn mindset to everything we do
• Lead with Innovation: Stay ahead of advertising trends, platforms, and community behaviors
• Identify new opportunities to drive cultural relevance and differentiate Snap