Global Brand Marketing Manager – CRAFTSMAN

Stanley Black & Decker, Inc. is a global leader in tools and innovative technology. The Global Brand Marketing Manager for CRAFTSMAN will oversee brand marketing initiatives, manage product developments, and collaborate with various teams to enhance brand equity and customer experiences.

Responsibilities:

• Understand the brand vision and support the development of long-term brand equity strategies. Build strategic and tactical plans that support this vision through a multi-year roadmap, elevating brand positioning in the hearts and minds of end users while supporting delivery of target brand KPIs, including share growth and perception change
• Coordinate with cross-functional teams and agency partners to plan, develop, and deliver dynamic, world-class content
• Manage the development of launch materials including, but not limited to, claims and marketing copy, packaging design, eCommerce content, photography, video, PR, and social media/influencer activation
• Work with cross-functional teams and vendor partners to identify and deliver improved end-user experiences across all touchpoints, both online and offline
• Partner with the Insights team to understand how user segments experience the brand and translate those insights into benefit-driven campaigns across core and new product categories
• Cultivate relationships with product, commercial, and senior leadership partners to drive alignment and collaboration on marketing strategies
• Partner with regional Brand Marketing and Activation teams on objectives, KPI alignment, and performance tracking, while making recommendations to improve execution and ensure best-in-class global representation of the CRAFTSMAN brand across every touchpoint
• Collaborate with the Associate Brand Manager to deliver high-volume new product launch initiatives with exceptional attention to detail and on-time execution
• Execute deliverables by proactively driving collaboration and communication across project stakeholders
• Lead the development and execution of new product launch plans
• Own full campaign execution from development through launch
• Identify and elevate gaps, needs, interdependencies, wins, and challenges impacting brand success

Requirements:

• 3-5 years of brand marketing experience
• Bachelor's degree in Marketing, Communications, or a related field
• Experience in brand campaign development and execution
• Experience launching brand marketing campaigns, developing content and messaging strategies, leveraging insights to drive decisions, and optimizing and reporting on performance
• Experience working cross-functionally within mid-to-large organizations
• Strong business acumen, including financial and budget management skills
• Accountability and ownership mindset
• Ability to respond with speed and agility
• Strong communication skills across all levels of the organization
• Excellent listening skills
• Ability to thrive in a fast-paced and evolving environment