Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. The Product Marketing Associate Manager/Manager will support demand generation, field enablement, and customer marketing activities, collaborating with various teams to drive growth and customer success.
Responsibilities:
- Support go-to-market programs for new offerings, market segments, and geographies
- Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
- Develop product messaging to be used across all media and customer engagement channels
- Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming innovations, and determine how best to communicate this externally
- Build product awareness through PR, article placements, and social media
- Proactively identify customer success and bring those stories to life for use in marketing
- Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace
- Create and maintain a library of sales tools, such as customer presentations and competitive materials
- Empower sales to communicate our products effectively to prospective customers
- Contribute to key customer events, including Veeva Commercial Summit, and other major industry conferences
Requirements:
- 2+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
- Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging and content
- Experience writing product content (datasheets, blogs, infographics, etc.)
- Fast learner, detail-oriented, and must enjoy fast-paced work environments
- Proven ability to build relationships with other teams and across all levels
- Strong project management skills with exceptional attention to detail
- Able to work independently with little management oversight
- Self-motivated, innovative, collaborative, creative, and analytical
- Bachelor's degree
- Success bringing innovative B2B offerings to market
- Product marketing experience related to cloud technology
- Life sciences industry experience a plus
- Experience working globally