Event Marketing Manager – Formula 1 Hospitality

Cisco is a leading technology company focused on revolutionizing data and infrastructure connectivity. They are seeking an Event Marketing Manager to lead hospitality activations at Formula One races, managing strategy, execution, and stakeholder engagement to create premium experiences that strengthen customer relationships.

Responsibilities:

• Lead strategic planning and day-to-day management of the McLaren hospitality portfolio
• Develop and execute attendee experience strategies aligned to brand objectives, sponsorship assets and rights
• Oversee the end-to-end customer journey, including pre-event engagement, onsite experience, and post-event follow-up
• Build strong relationships and partnerships across Sponsorship Marketing, Field Marketing, executive stakeholders, internal brand teams, partner agencies, and external vendors
• Serve as the internal lead and subject matter expert for McLaren hospitality strategy, audience expectations, and industry trends
• Lead cross-functional teams and agency partners to deliver integrated, high-impact hospitality activations and branded experiences
• Drive operational planning and execution across hospitality environments, including branding, buildout, product integration, guest experience, and messaging
• Maximize the value of sponsorship hospitality programming through strategy, concept development, implementation, and measurement/evaluation
• Partner with audience engagement and field marketing teams to support attendee strategy, customer targeting, and registration goals
• Evaluate program performance against business objectives, delivering post-event insights and executive recaps with recommendations for future optimization
• Manage executive stakeholder engagement strategies and support high-touch customer experiences
• Oversee program budgets, financial tracking, forecasting, invoicing processes, and agency/vendor SOW management

Requirements:

• 10+ years of agency and/or client-side experience developing and delivering premium, white-glove hospitality and experiential marketing programs
• 5+ years of experience managing executive-level stakeholders and high-profile customer engagements
• Proven ability to think strategically and creatively while proactively communicating ideas, recommendations, and solutions
• Comfortable operating in highly visible environments with senior executives, customers, and external partners
• Strong ability to manage multiple projects simultaneously, prioritize effectively, coordinate complex timelines, and perform in fast-paced, high-pressure environments
• Demonstrated problem-solving and decision-making skills, both independently and collaboratively
• Excellent written, verbal, and interpersonal communication skills
• Experience leading cross-functional teams, agencies, vendors, and external partners
• Ability to travel domestically and internationally for site visits, event planning, and race support
• Proficiency with Microsoft Office Suite, including Outlook, PowerPoint, Word, and Excel
• Experience delivering executive-level customer hosting and hospitality programs within a B2B technology environment strongly preferred
• Strong understanding of Formula 1 hospitality, race operations, audience expectations and premium hospitality environments highly preferred