Senior Product Marketing Manager

DTN is a global data and technology company that empowers operational leaders in various industries to make informed decisions. They are looking for a Senior Product Marketing Manager to lead the go-to-market strategy for their Fuels Operations Hub solution, collaborating with multiple teams to enhance awareness and growth in the fuel distribution sector.

Responsibilities:

• Own the end-to-end go-to-market strategy for Fuels Operations Hub, including market segmentation, ideal customer profile (ICP) development, launch planning, and competitive positioning
• Partner with Product Management to influence roadmap priorities through market intelligence, customer insights, and competitive analysis
• Lead product launches from planning through execution, coordinating efforts across Product, Sales, Customer Success, and Marketing teams
• Define, monitor, and communicate key GTM performance metrics including pipeline influence, win rates, competitive displacement, and sales cycle effectiveness
• Develop differentiated positioning and messaging frameworks grounded in customer research, competitive intelligence, and DTN’s unique data capabilities
• Translate complex fuel operations workflows and pricing dynamics into clear, compelling value propositions for multiple buyer personas
• Build and maintain messaging frameworks that scale across web content, sales collateral, campaigns, events, and outbound programs
• Conduct ongoing customer and market research through win/loss analysis, customer interviews, prospect discovery, and advisory discussions
• Own competitive intelligence efforts, including battle cards, competitor monitoring, and regular sales team briefings
• Map buyer journeys and decision-making dynamics across key market segments
• Develop and maintain sales enablement assets including pitch decks, one-pagers, ROI tools, competitive materials, objection-handling guides, demos, and sales plays
• Deliver training and enablement programs that improve sales effectiveness and accelerate onboarding
• Support strategic sales opportunities through customized content and direct engagement when needed
• Contribute to thought leadership initiatives through webinars, case studies, industry events, analyst engagements, and market commentary

Requirements:

• 7+ years of product marketing experience within B2B SaaS, data, analytics, or technology companies in the oil and gas industry
• At least 3 years of experience supporting complex enterprise buying processes and stakeholders
• Proven success owning and executing go-to-market strategies from positioning and launch through measurement and optimization
• Strong messaging, content development, and storytelling skills with the ability to simplify complex technical concepts
• Experience building and scaling sales enablement programs that improve commercial effectiveness
• Strong analytical skills with experience leveraging market sizing, pricing, pipeline, and performance data to inform decisions and strategy
• Proven ability to collaborate cross-functionally and influence stakeholders without direct authority
• Excellent communication, presentation, and stakeholder management skills
• Domain expertise within energy, fuels, commodities, agriculture, logistics, or adjacent industries
• Experience marketing workflow software, operational platforms, or enterprise SaaS solutions
• Familiarity with fuel pricing, terminal management, logistics, or fuel distribution operations
• Experience presenting at industry conferences, webinars, or analyst briefings
• Strong understanding of market dynamics impacting fuel marketers and distributors