Cypress HCMRemote
Startup Digital Marketing Manager III - Part Time
United States of America
Full-time
5 days ago
00$68 USD
No H1B
Key skills
Digital MarketingLead GenerationDemand GenerationPaid Media CampaignsWebinar MarketingStartup Ecosystems MarketingLinkedInRedditProduct HuntEmail MarketingSocial Media MarketingSalesforceMarketoCopywritingMessaging DevelopmentData AnalysisCampaign Performance OptimizationCypressCRMSales
About this role
Cypress HCM is seeking a versatile and results-driven freelance digital marketer to join their team for a part-time contract role. The Digital Marketing Manager III will focus on planning and executing paid media, webinar, and outbound lead generation campaigns to drive signups for their startup programs, while also supporting other digital marketing initiatives.
Responsibilities:
- Plan, promote, and execute demand generation and lead generation marketing programs for the startup program
- Drive acquisition through paid media, webinars, web placements, and outbound marketing initiatives
- Design and manage outbound lead generation campaigns across email, LinkedIn, social media, web, and paid advertising channels
- Support digital marketing initiatives including content creation, email marketing, social media strategy, and campaign analysis
- Develop audience-specific messaging and campaign content
- Track campaign performance, analyze results, and optimize programs based on data
- Partner with sales, partnerships, and marketing teams to align on lead quality and follow-up strategies
- Utilize CRM and marketing automation tools for campaign execution and reporting
Requirements:
- 4+ years of digital marketing experience
- Proven success executing lead generation and demand generation campaigns
- Experience managing paid media campaigns and webinar marketing programs
- Strong understanding of startup ecosystems and startup-focused marketing
- Experience with channels such as LinkedIn, Reddit, Product Hunt, email marketing, and social media
- Experience using CRM and marketing automation platforms such as Salesforce and Marketo
- Strong copywriting and messaging development skills
- Data-driven approach with experience measuring and optimizing campaign performance
- Self-starter capable of working independently in a remote environment
- Account Based Marketing (ABM) experience
- Basic graphic design skills
- Basic video editing skills
- Experience increasing program registrations, applications, or signups
- Experience marketing to startup founders and early-stage companies