Senior Performance Marketing Specialist

Specialty Smile Partners (SSP) is a specialty Dental Service Organization specializing in orthodontic and pediatric dentistry. They are seeking a Senior Performance Marketing Specialist to manage and optimize paid media campaigns, own the performance funnel, and oversee third-party vendor relationships to drive new patient acquisition across their practice brands.

Responsibilities:

• Manage and optimize paid search (Google Ads) and paid social (Meta) campaigns across 30+ practice brands
• Develop and execute platform-specific strategies for both established and newly acquired brands
• Identify opportunities to expand into additional channels (e.g., YouTube, programmatic, TikTok) as the portfolio and budget evolve
• Maintain hands-on platform access and campaign-level accountability — not just oversight
• Own the full performance funnel: from ad impression and click through to lead, scheduled appointment, new patient visit, and treatment start
• Configure and maintain conversion tracking infrastructure (Google Tag Manager, GA4, call tracking, EHR integrations, etc.)
• Build and manage attribution models that accurately connect spend to patient outcomes
• Identify and close gaps in the funnel across landing pages, forms, call routing, and scheduling flows
• Oversee agency partners and third-party vendors executing on performance marketing deliverables
• Set clear KPIs, review performance rigorously, and hold external partners accountable to results
• Audit agency work product including account structure, bidding strategy, ad creative, and reporting accuracy
• Serve as the internal expert who can verify — and if necessary, replace — what outside partners produce
• Build and maintain dashboards that give the Director of Marketing and leadership team clear visibility into spend efficiency, CPL, cost-per-new-patient, and ROAS by brand and market
• Conduct regular performance reviews and translate findings into actionable optimizations
• Develop forecasting models to inform budget allocation decisions as the portfolio grows
• Lead paid media onboarding for newly acquired practices, including account setup, pixel and tracking installation, audience build-out, and initial campaign launch
• Collaborate with brand and local marketing teams to align paid media with broader acquisition goals

Requirements:

• 4+ years of hands-on paid media experience with direct platform management (Google Ads and Meta Ads Manager)
• Demonstrated ownership of conversion tracking setup end-to-end: GTM, GA4, pixel implementation, call tracking, and CRM/lead integration
• Proven ability to manage and optimize campaigns at scale — multiple accounts, markets, or brands simultaneously
• Strong analytical skills; comfortable building reports, interpreting data, and making decisions based on performance metrics
• Experience managing or auditing agency/vendor relationships, including setting and enforcing performance standards
• Ability to work independently in a remote environment and operate with a high degree of accountability
• Experience in healthcare, dental, or multi-location service businesses
• Familiarity with dental or healthcare ERP systems and patient scheduling platforms
• Experience with DSO, franchise, or multi-brand marketing environments
• Working knowledge of SEO and its relationship to paid search strategy
• Experience with local campaign structures, geo-targeting, and market-by-market budget management