VP, Product Marketing-GTM Enablement & Training

EDB is a leading provider of a data and AI platform that empowers organizations to utilize Postgres effectively. They are seeking a seasoned executive to lead global Product Marketing, Go-to-Market (GTM), and Sales Enablement functions, focusing on positioning and scaling their data and AI platform in the market.

Responsibilities:

• Define and evolve the company's positioning, messaging, and narrative across product lines, audiences (developers, DBAs, data architects, CIOs, CDOs), and competitive contexts
• Lead market segmentation, ICP definition, buyer/user persona development, and competitive intelligence for the database market (relational, distributed, cloud-native, AI/vector, analytics, etc.)
• Work on the analyst relations and influencer strategy; serve as a credible spokesperson with Gartner, Forrester, IDC, and the technical press
• Build and operate the end-to-end GTM motion across sales-led, and partner-led channels. PLG experience a bonus since we will lean more in that direction for future offerings
• Lead product launches and category-defining campaigns from strategy through cross-functional execution and measurement
• Partner with Demand Generation to translate positioning into pipeline; own GTM contribution to revenue targets
• Define and refine the GTM playbooks for new markets, new segments (mid-market through Global 2000), and new products
• Build a world-class enablement function covering onboarding, ongoing skill development, certification, and tooling for direct sellers, SEs, partners, and customer-facing teams
• Leverage AI to scale.Develop role-based curricula and content (pitch decks, demos, battlecards, ROI tools, technical whitepapers, customer stories) that measurably improve win rates, ramp time, and deal velocity
• Establish enablement KPIs and a closed-loop feedback system between Sales, Product Marketing, and Product
• Recruit, develop, and retain a high-performing global team of product marketers, GTM leads, and enablement professionals
• Set the operating cadence and metrics for the function; report regularly to the executive team and board

Requirements:

• 10+ years of progressive experience in product marketing, GTM, and/or enablement leadership roles within enterprise software, with at least 5+ years at the VP level leading multi-disciplinary teams
• Deep, demonstrable experience in the database, data platform, or data infrastructure space — examples include relational databases (PostgreSQL, Oracle, SQL Server), distributed/NoSQL, cloud data warehouses, streaming, vector/AI databases, or related data tooling
• Track record of driving meaningful revenue and category outcomes — not just shipping launches and content, but moving pipeline, win rate, ARR, and market perception
• Fluency in selling to and marketing for technical buyers (developers, DBAs, platform engineers, data and infrastructure leaders) as well as economic buyers in the enterprise
• Experience operating across multiple GTM motions: product-led/self-serve, inside sales, enterprise field sales, and partner/channel ecosystems (hyperscalers, SIs, ISVs)
• Strong analyst relations track record with Gartner, Forrester, and similar
• Excellent executive communication skills; comfortable presenting to boards, customers, analysts, and large internal audiences
• Experience leading globally distributed teams across the Americas, EMEA, and APAC
• Bachelor's degree required; MBA or advanced technical degree a plus
• Experience scaling a company through a meaningful growth inflection (e.g., $50M → $250M+ ARR, IPO, or major category transition)
• Background that combines both open-source and commercial software GTM
• Prior hands-on technical experience (engineering, DBA, solutions architecture) that informs your marketing instincts