Marketing Campaign Manager

HireTalent is a staffing and recruiting firm seeking a Senior Associate, Builder (AXP) to translate strategy into personalized customer journeys using Adobe Experience Platform and Adobe Journey Optimizer. The role involves leading end-to-end journeys, collaborating with various teams, and ensuring the effectiveness of marketing campaigns.

Responsibilities:

• Configure, test, deploy, and iterate personalized journeys and campaigns in Adobe Journey Optimizer aligned to NBA strategy and business requirements
• Collaborate with data and analytics teams to build, refine, and validate audience segments in Adobe Experience Platform using real‐time behavioral signals and profile attributes
• Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness
• Conduct rigorous quality assurance across journey components, including events, wait steps, personalization rules, and cross‐channel triggers
• Monitor journey performance, identify execution issues, and partner with analytics to refine logic and improve outcomes
• Serve as a subject matter expert (SME) for AJO and AEP capabilities and support team upskilling efforts
• Contribute to platform governance, best practices, and continuous improvement in journey orchestration and marketing operations

Requirements:

• Bachelor's degree in marketing, business, or a related field OR 3–5 years of experience working within a marketing campaign delivery team
• 3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution
• 2+ years of hands‐on experience configuring journeys or campaigns in Adobe Journey Optimizer, Adobe Experience Platform, Salesforce Marketing Cloud, or similar platforms
• Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization
• Effective communicator with the ability to collaborate across technical and business teams
• Comfortable working in agile, pod‐based, or cross‐functional environments
• Adobe certifications in AEP or AJO
• Familiarity with Adobe Real‐Time CDP, XDM schemas, or event tagging
• Experience in highly regulated industries such as healthcare or financial services
• Exposure to JSON, event payloads, or API‐driven personalization
• Experience with responsive email design and accessibility standards
• Understanding of Next Best Action (NBA) personalization frameworks