Vice President, Product Marketing

NextGen Healthcare is a leading provider of healthcare software solutions, and they are seeking a Vice President of Product Marketing to lead the strategy and execution of product marketing initiatives. This role involves developing go-to-market strategies, conducting market research, and collaborating with sales teams to enhance product positioning and drive adoption in the healthcare sector.

Responsibilities:

• Define and implement comprehensive go-to-market strategies for new products and features, working cross-functionally with product management, sales, and marketing teams
• Conduct ongoing market research to understand industry trends, competitive landscape, and customer needs; use insights to inform product development and positioning
• Develop clear, differentiated product positioning and messaging that resonates with healthcare providers, administrators, and other stakeholders
• Collaborate with sales leadership to create tools, presentations, and training materials that enable the sales team to effectively communicate product value and close deals
• Leverage data to identify key customer segments and their unique needs; develop strategies to increase engagement and retention within each segment
• Represent the company at industry conferences, webinars, and through publications to build brand credibility and thought leadership in healthcare software
• Build, mentor, and lead a high-performing product marketing team
• Establish KPIs to measure the success of product marketing initiatives
• Understanding of the healthcare information technology market and the future needs of healthcare organizations
• Understand competitive solutions, pricing, and market positioning
• Perform other duties that support the overall objective of the position

Requirements:

• Bachelor's degree in marketing, Business, or a related field; MBA or relevant advanced degree preferred
• 10+ years of experience in product marketing, with at least 5 years in a leadership role, ideally within healthcare, SaaS, or technology sectors
• Proven expertise in developing go-to-market strategies and executing product launches
• Experience working within organizations of comparable scale, ideally ranging from 800 million to 2 billion in annual revenue, with demonstrated success operating in complex, growth-oriented environments
• Strong understanding of healthcare software and/or healthcare systems, patient engagement solutions, and the regulatory environment in healthcare technology
• Direct go-to-market experience for Electronic Health Record (EHR) and/or Practice Management (PM) solutions, with a deep understanding of the healthcare provider market, buying processes, competitive landscape, and customer needs
• Strong data analytics and research skills to drive informed decisions and optimize campaigns
• Excellent leadership, communication, and presentation skills
• Ability to translate technical features into compelling, benefit-focused messaging
• Strategic vision to align product marketing with long-term business goals and foster collaboration across departments