Healthcare Business Development Executive (Pipeline Development)

Wound Care Advantage is the leading partner for hospital networks looking to reclaim ownership of their wound care programs. They are seeking a Pipeline Lead Development Executive to manage and grow their hospital partnership pipeline by engaging with hospital networks, IDNs, and GPOs across the country.

Responsibilities:

• Build, own, and grow a national pipeline of hospital, IDN, and GPO prospects through cold outreach, referrals, and healthcare database research
• Conduct initial qualification conversations with hospital administrators, C-suite leaders, and clinical decision-makers to identify fit and interest
• Schedule and support discovery calls and introductory meetings with WCA's senior executive team, ensuring a seamless and informed handoff
• Maintain accurate CRM records and contribute to pipeline reporting and forecasting
• Collaborate with Marketing on outreach campaigns and contribute to messaging that resonates with hospital leadership
• Stay sharp on CMS regulatory trends, hospital outpatient program economics, and the competitive landscape to inform your outreach strategy
• Represent WCA at healthcare conferences and industry events as needed

Requirements:

• 3+ years of experience in healthcare business development, hospital sales, or lead generation
• Knowledge of hospital outpatient programs, wound care, or specialty service lines
• Experience engaging with hospital administrators, C-suite contacts, and clinical leadership
• Proven ability to qualify opportunities and execute clean, informed handoffs to senior sales leadership
• Relationship-driven with a strategic mindset and a true hunter mentality
• Strong written and verbal communication skills with internal and external stakeholders at all levels
• Proficient with CRM systems and familiar with healthcare sales processes
• Self-starter who thrives independently in a fast-paced environment
• Familiarity with IDN or GPO contracting structures (Premier, Vizient, HealthTrust, etc.)
• Understanding of CMS compliance considerations affecting hospital outpatient services