Experian is a global data and technology company, powering opportunities for people and businesses around the world. The Product Marketing Manager will support go-to-market execution for main products and projects, translating product strategy into clear messaging and coordinating activities across various teams.
Responsibilities:
- You will lead and launch product releases, feature enhancements, and projects
- You will help coordinate go-to-market activities across Product, Sales, Marketing, and Design
- You will track deliverables, dependencies, and main inputs to help launches stay on course
- You will help build launch briefs, messaging docs, enablement materials, and internal communications
- Contribute to the development and refine of existing of product messaging, value propositions, and audience-specific positioning
- Help maintain consistency across product narratives, internal materials, and external-facing assets
- Translate complex product information into clear and accessible messaging for different audiences
- Support message testing and synthesis of feedback to improve clarity
- Create sales enablement materials such as one-pagers, pitch support, FAQs, battlecards, and presentation content
- Partner with Sales and team members to gather their feedback on what resonates and where they need additional support
- Help manage enablement resources so they are easy to access and use
- Support readiness activities tied to launches and priority projects
- Gather and summarize customer, market, and inputs from research, win-loss insights, team member interviews, and internal sources
- Partner with User Research and Product teams to identify patterns that inform positioning and go-to-market decisions
- Help organize insights into clear takeaways for company partners
- Monitor competitor messaging, launches, and market activity to support ongoing strategic awareness
Requirements:
- 3+ years of experience in product marketing, product management, marketing, strategy, research, consulting, or a related field
- Bachelor's degree or equivalent practical experience
- You have relevant industry experience
- You have experience supporting product launches, sales enablement, or messaging work
- You are familiar with competitive analysis, customer research, or market insight synthesis
- You have experience using AI tools or modern productivity tools to improve quality and efficiency