Experian is a global data and technology company that empowers opportunities for individuals and businesses worldwide. The Product Marketing Manager will support go-to-market execution for key products, translating product strategy into messaging and coordinating launches while collaborating with various teams. This role requires exposure to B2B SaaS, FinTech, and data, focusing on product marketing fundamentals.
Responsibilities:
- You will lead and launch product releases, feature enhancements, and projects
- You will help coordinate go-to-market activities across Product, Sales, Marketing, and Design
- You will track deliverables, dependencies, and main inputs to help launches stay on course
- You will help build launch briefs, messaging docs, enablement materials, and internal communications
- Contribute to the development and refine of existing of product messaging, value propositions, and audience-specific positioning
- Help maintain consistency across product narratives, internal materials, and external-facing assets
- Translate complex product information into clear and accessible messaging for different audiences
- Support message testing and synthesis of feedback to improve clarity
- Create sales enablement materials such as one-pagers, pitch support, FAQs, battlecards, and presentation content
- Partner with Sales and team members to gather their feedback on what resonates and where they need additional support
- Help manage enablement resources so they are easy to access and use
- Support readiness activities tied to launches and priority projects
- Gather and summarize customer, market, and inputs from research, win-loss insights, team member interviews, and internal sources
- Partner with User Research and Product teams to identify patterns that inform positioning and go-to-market decisions
- Help organize insights into clear takeaways for company partners
- Monitor competitor messaging, launches, and market activity to support ongoing strategic awareness
Requirements:
- 3+ years of experience in product marketing, product management, marketing, strategy, research, consulting, or a related field
- Bachelor's degree or equivalent practical experience
- You have relevant industry experience