Principal Product Marketing Manager

Drata is a company focused on helping organizations earn and maintain user trust through compliance automation and governance solutions. They are seeking a Principal Product Marketing Manager to drive product launches and go-to-market strategies across their diverse product portfolio, ensuring alignment among various teams and successful execution of marketing initiatives.

Responsibilities:

• Support and drive end-to-end GTM planning and execution for major launches, strategic feature releases, and cross-functional initiatives across Drata's product portfolio
• Act as a product marketing DRI across Product, Marketing, Sales, Customer Success, and Enablement—driving alignment and execution through influence and quality of work
• Build and maintain launch plans, timelines, deliverables, dependencies, and readiness criteria so every stakeholder knows what's needed and when
• Translate product plans and launch milestones into clear internal narratives, executive updates, and field-facing communication
• Help run and improve the NPI process and related launch frameworks, templates, and governance on a day-to-day basis
• Support tiering and readiness requirements across launch types—from net-new products to iterative feature updates
• Partner with Product to ensure launches are grounded in customer validation, clear success criteria, and operational readiness before rollout
• Build and maintain templates, task structures, and documentation that improve consistency and speed over time
• Contribute to the recurring communications cadence keeping GTM leadership, ELT, and the revenue org informed on launches, risks, milestones, and upcoming initiatives
• Write and deliver crisp weekly updates across Slack, email, and presentation formats tailored to different audiences and detail levels
• Surface launch risks, dependencies, and decisions early so leaders can act with confidence
• Produce the core internal and external assets required for launches—messaging, decks, one-pagers, launch briefs, enablement materials, and executive-ready content
• Maintain high-quality GTM slide repositories and launch materials used across product marketing, sales, and executive communications
• Ensure assets are accurate, on-brand, and aligned to the latest product scope and audience needs
• Gather field input, stakeholder feedback, and launch learnings to continuously sharpen messaging, process, and execution quality
• Move between strategy, execution, and communication without losing momentum
• Contribute to building a more repeatable, scalable launch discipline across the PMM team

Requirements:

• 8+ years in product marketing, GTM strategy, launch management, or a closely related B2B SaaS role
• Proven track record executing complex product launches across multiple teams and functions
• Strong ability to build structure in ambiguous environments and turn process into execution
• Excellent written and verbal communication skills—especially for executive audiences and cross-functional stakeholders
• Experience building messaging, launch content, and field-facing assets that support adoption and revenue outcomes
• Strong project management instincts with the ability to manage multiple priorities, owners, and deadlines simultaneously
• Comfortable operating at both strategic and highly hands-on levels
• Experience in cybersecurity, compliance, GRC, risk, trust, or adjacent B2B SaaS is strongly preferred