Strategic Marketing Manager

Repligen Corporation is dedicated to inspiring advances in bioprocessing, partnering in the production of biologic drugs that enhance human health globally. The Strategic Marketing Manager for Chromatography will develop and execute global marketing strategies to drive awareness and demand for the chromatography portfolio, collaborating closely with various teams to create customer-focused value propositions.

Responsibilities:

• Develop and execute data-driven global marketing plans based on customer segmentation, market trends, and competitive insights
• Lead multi-channel campaigns that increase product adoption, generate high-quality MQLs, and support pipeline growth
• Build and manage the customer-facing story, simplifying complex chromatography technologies into clear, differentiated value propositions
• Create and deliver high-impact content across digital, web, events, and sales enablement channels
• Collaborate with Product Management, Commercial, Applications, and Digital teams to align on priorities, messaging, and execution
• Manage campaign execution, including timelines, deliverables, and cross-functional coordination
• Track performance using KPIs and analytics, and continuously optimize campaigns to improve marketing effectiveness
• Support tradeshows, webinars, and customer-facing programs that position the chromatography portfolio within the broader Repligen offering

Requirements:

• Bachelor's degree in Biology, Biochemistry, Molecular Biology, or a related field; MBA preferred
• 4+ years of marketing experience in life sciences, biopharma, or bioprocessing technologies
• Leverage AI tools to significantly increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy
• Experience supporting product commercialization and demand generation programs
• Strong understanding of market segmentation, competitive analysis, and value proposition development
• Ability to translate technical information into clear, customer-focused messaging
• Experience executing multi-channel marketing campaigns (digital, events, content)
• Analytical mindset with the ability to use data and KPIs to inform decisions and optimize performance
• Strong collaboration skills and ability to operate in a global, matrixed organization
• Excellent communication, storytelling, and content development skills
• MBA preferred