Lead Product Designer

Backpack is a company focused on building trusted and easy-to-use products in the crypto space. As a Lead Product Designer, you will own the design system that supports the product, collaborating closely with Product Design, Engineering, and Product Management to create a world-class product experience.

Responsibilities:

• Own our design system end to end — tokens, primitives, components, patterns, and documentation
• Define a token architecture (color, typography, spacing, elevation, motion) that scales cleanly across themes and platforms
• Partner daily with engineering to ship the system in code, with tight Figma-to-code parity
• Advocate for and educate product teams on best practices for designing and building with the system
• Set the standards and governance that keep the system coherent as more designers and engineers contribute
• Structure the system to be AI-ready — semantic, well-documented, and consumable by the tools reshaping design and front-end work

Requirements:

• 7+ years of experience as a product designer, design engineer, or similar role, with significant time spent on design systems
• A deep passion for bridging design, code, and systems-level thinking
• Demonstrated experience building or substantially scaling a design system at a product company (please share examples)
• Deep expertise with design tokens, theming, and component architecture in Figma
• Strong understanding of how systems translate into production front-end code, and a track record of close collaboration with engineers
• Fluency with accessibility standards (WCAG) and an eye for the details that make a product feel trustworthy
• Experience in fintech, crypto, trading, or other data-dense, regulated products
• Familiarity with AI-assisted design or front-end tooling