Senior Associate, Senior Content Model Specialist, Experience & Digital Marketing Job Details | New York Life Insurance Co

New York Life is a Fortune 100 mutual company with a 180-year legacy of purpose and integrity. They are seeking a Senior Content Model Specialist to govern and evolve their enterprise content model, ensuring it aligns with AI-readiness, SEO, and multi-channel publishing needs while collaborating with various teams to support content delivery at scale.

Responsibilities:

• Own the day-to-day governance of NYL's enterprise content model — the source for field definitions, entity relationships, tagging, and schema decisions
• Manage model versioning, change requests, and deprecation protocols
• Establish and enforce modeling standards and naming conventions across teams
• Partner with digital product management teams, developers, and front-end engineers to maintain API contracts and align content structure with the delivery layer
• Write and review HTML, CSS, and JavaScript to support structured data implementation, content rendering, and SEO requirements
• Read and interpret API payloads and JSON responses to validate content delivery and inform model decisions
• Work with content strategy and data teams to evolve NYL's taxonomy and tagging framework, ensuring classification structures are scalable, consistent, and machine-readable
• Align metadata standards with search and AI discoverability goals
• Integrate schema.org and structured data patterns to advance AI search readiness and organic performance
• Develop and document headless operating model protocols: editorial workflows, content-type onboarding, and governance standards
• Communicate content model decisions clearly across marketing, technology, and enterprise stakeholders
• Serve as a cross-functional partner to digital product managers, UX, DLS, analytics, and experience teams — ensuring the content model supports planned page redesigns and broader experience evolution across NYL's digital properties
• Monitor content model performance and adoption, identify gaps, conduct periodic audits, and produce documentation that enables teams to work confidently within an evolving model

Requirements:

• Deep understanding of content modeling principles, structured content, and headless CMS architecture
• Proficiency in HTML, CSS, and JavaScript — able to write and review front-end code to support SEO implementation, structured data markup, and content rendering needs
• Familiarity with API concepts to support platform configurations and engage with engineering on API contracts and content delivery
• Experience with schema.org, structured data, and SEO best practices as they relate to content architecture
• Strong documentation and governance skills — able to produce clear artifacts for both technical and non-technical audiences
• Excellent communicator and collaborator; able to bridge technical and marketing perspectives
• Self-starter who balances strategic thinking with hands-on execution in complex, evolving environments
• Bachelor's Degree, or equivalent
• 5+ years in content strategy, content operations, digital publishing, or a related discipline with increasing technical responsibility
• Demonstrated experience with headless or hybrid CMS platforms; Adobe Experience Manager expertise is a plus
• Proven ability to author governance frameworks, content standards, and technical documentation
• Experience collaborating with Technology, UX, and Marketing teams to deliver platform-aligned content solutions