Field Marketing Manager (m/f/d) - US

PTV Logistics is a leading global software company for transportation logistics, and they are seeking a sharp, data-obsessed growth marketer to accelerate their scaling efforts in North America. The Field Marketing Manager will own the full growth loop, focusing on demand generation, pipeline acceleration, and retention marketing across the US region.

Responsibilities:

• Build and run multi-channel demand generation programs (paid, organic, events, outbound) that reliably fill the top of funnel and generate qualified pipeline
• Own full-funnel campaign performance — from first touch to SQL — with clear attribution and ROI tracking
• Design and execute ABM plays targeting priority accounts, working hand-in-hand with AEs and SDRs to orchestrate coordinated outreach
• Plan and execute in-person and virtual events — from industry conferences and executive roundtables to partner activations and hosted roadshows — with a relentless focus on pipeline output, not just attendance
• Evaluate and prioritize key events based on TAM coverage, ICP density, and expected pipeline contribution
• Run structured growth experiments across channels, messaging, and offers — build fast, measure rigorously, scale what works
• Leverage AI-powered tools (content generation, intent data, predictive scoring) to amplify campaign impact and reduce manual overhead
• Contribute to improving conversion rates across the funnel through landing page optimization, nurture sequence design, and offer testing
• Partner closely with Sales leadership to align campaign priorities with territory plans, account lists, and quarterly targets
• Build a feedback loop with AEs and CSMs to ensure marketing is accelerating deals, not just generating noise
• Deliver executive-ready performance reporting tied to ARR impact: pipeline sourced, pipeline influenced, deal velocity

Requirements:

• 5+ years in B2B SaaS growth or demand generation marketing, with a track record of owning pipeline numbers — not just campaign outputs
• Proven ABM experience: you know how to orchestrate account-level plays across marketing, sales, and SDR motions
• Analytically fluent: comfortable building attribution models, reading funnel metrics, and making budget decisions based on data
• Hands-on with the modern growth stack: HubSpot or Marketo, Salesforce (or Dynamics), intent data tools (6sense, Bombora), and AI-powered content platforms
• Sharp communicator who can translate campaign performance into business language for Sales and leadership
• Based in the US; comfortable working across time zones and partnering with the European central marketing team
• Experience in logistics, supply chain, or enterprise SaaS is a plus
• Curiosity about the space is a must