Marketing Analytics Manager

Eagleview is seeking a Marketing Analytics Manager who will serve as the lead analytics partner for the Marketing organization. This role is responsible for driving data-informed decision-making across various marketing initiatives, managing performance measurement, and providing strategic insights to guide investment decisions and business growth.

Responsibilities:

• Serve as the lead analyst and strategic advisor for the Marketing organization
• Develop and maintain performance measurement frameworks, KPIs, dashboards, and reporting processes
• Analyze marketing program effectiveness, campaign performance, funnel conversion metrics, customer acquisition trends, and ROI
• Translate complex data into actionable recommendations that improve marketing effectiveness and business outcomes
• Identify opportunities for optimization through data analysis, experimentation, and performance benchmarking
• Develop predictive analyses and forecasting models to support strategic planning and investment decisions
• Own the creation and delivery of monthly, quarterly, and annual marketing performance reporting
• Develop executive-level presentations and board materials that clearly communicate marketing impact, business results, and strategic recommendations
• Present findings and performance updates to senior leadership, executive stakeholders, and board-level audiences
• Ensure consistency, accuracy, and alignment of marketing metrics used across the organization
• Provide clear, compelling data storytelling that connects marketing performance to business outcomes
• Partner with Marketing and Finance leadership to manage marketing budgets and investment planning
• Support annual planning, forecasting, and ongoing budget tracking processes
• Evaluate marketing spend efficiency and provide recommendations for resource allocation
• Develop financial models and performance projections to support strategic decision-making
• Monitor performance against plan and proactively identify risks and opportunities
• Leverage AI-powered analytics and productivity tools to improve reporting efficiency, forecasting accuracy, and insight generation
• Identify and implement opportunities to automate reporting, analysis, and operational workflows using AI and emerging technologies
• Partner with Marketing, Operations, IT, and Data teams to evaluate and adopt AI solutions that enhance campaign effectiveness, lead management, and customer engagement
• Apply AI-enabled tools to accelerate analysis, uncover trends, and generate actionable recommendations while ensuring data accuracy and business relevance
• Establish best practices for responsible AI usage, data governance, and validation of AI-generated insights
• Stay current on advancements in AI, machine learning, predictive analytics, and marketing technology to drive continuous improvement and innovation
• Collaborate closely with Sales, Revenue Operations, Finance, Product, Customer Success, and Executive Leadership teams
• Align reporting methodologies, funnel definitions, attribution models, and business metrics across functions
• Support strategic initiatives requiring cross-functional analysis, performance measurement, and executive visibility
• Act as a trusted advisor who can effectively communicate insights to both technical and non-technical audiences
• Build strong partnerships that drive organizational alignment and data-informed decision-making
• Manage and develop one direct report responsible for lead routing, marketing operations support, and process administration
• Establish priorities, provide coaching, and ensure operational excellence within the marketing analytics function
• Foster a culture of accountability, innovation, and data-driven decision-making
• Identify opportunities to improve team processes through automation and technology adoption
• Other duties as assigned

Requirements:

• Bachelor's degree in Marketing, Business, Economics, Statistics, Data Analytics, Finance, or a related field
• 5+ years of experience in marketing analytics, business analytics, revenue operations, finance, or a related analytical role
• Experience owning executive-level reporting and presenting insights to senior leadership
• Demonstrated experience developing board-level presentations and executive communications
• Strong analytical and problem-solving skills with the ability to translate data into business recommendations
• Advanced proficiency in Excel and business intelligence/reporting tools (e.g., Tableau, Power BI, Looker, or similar)
• Experience working with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Eloqua)
• Experience managing budgets, forecasts, and performance measurement frameworks
• Demonstrated ability to manage multiple priorities and work effectively across cross-functional teams
• Experience using AI-powered productivity, analytics, or business intelligence tools to improve decision-making and operational efficiency
• Excellent written, verbal, presentation, and data storytelling skills
• Executive Presence
• Financial Acumen
• Marketing Analytics
• Predictive Analytics
• Experience managing direct reports or leading high-impact cross-functional initiatives
• Knowledge of B2B marketing measurement, lead management, attribution, and funnel analytics
• Experience supporting SaaS, technology, or high-growth organizations
• Familiarity with predictive analytics, machine learning concepts, and advanced marketing measurement methodologies
• Experience implementing process automation and AI-enabled business solutions