Marketing Campaign Operations & Analytics Manager

Halcyon is a cybersecurity company focused on defeating ransomware. They are seeking a Senior Marketing Campaign Operations & Analytics Manager to own the engine behind their marketing programs, manage campaign execution, and build tooling for self-service marketing data.

Responsibilities:

• Own campaign and email operations end to end. Partner closely with demand generation to plan, build, QA, launch, and measure marketing campaigns and email programs across both prospect and customer audiences
• Manage nurture and lifecycle programs. Design, build, and maintain nurture streams, programs, and reporting that move prospects through the funnel
• Run marketing attribution and reporting. Maintain channel mapping and attribution models, and produce funnel, pipeline, conversion, ARR, and ROI reporting that the business trusts — with data governance practices that keep accuracy, integrity, and consistency across marketing systems
• Support field and event marketing. Produce landing pages, forms, programs, and event assets for field and executive events
• Build internal tooling and enablement. Create self-service tools, documentation, and processes that scale marketing operations across the team
• Be deep in the martech stack. Support keeping Marketo, Salesforce, and connected systems healthy, integrated, and well-governed, including program templatization and user management

Requirements:

• 5+ years in marketing operations, campaign operations, or a closely related role
• Deep, hands-on Marketo expertise — programs and program templatization, smart campaigns, forms, landing pages, and email — including platform administration and user management
• Proven track record running end-to-end campaign and email operations — across prospect and customer audiences — in close partnership with demand generation
• Experience designing and executing nurture and lifecycle programs
• Strong attribution and analytics skills — channel mapping, multi-touch attribution, and funnel/pipeline reporting (Bizible / Marketo Measure a plus)
• Working knowledge of Salesforce and how it connects to marketing automation
• Familiarity with intent-based and broader GTM tools (e.g., AdRoll, MadKudu, 6Sense) and how they feed into campaign targeting and scoring
• A builder's mindset — comfortable creating tooling, automating and orchestrating processes, and improving how the team works
• Clear, data-driven communication, a strong bias for action, and a lean toward defensible metrics over vanity numbers
• Experience with marketing data tooling, scripting, or browser-based reporting solutions
• Familiarity with conversion tracking, tag/consent management, and webhook-based integrations
• Background supporting B2B demand generation in a technology or cybersecurity context
• AI orchestration and process optimization
• Working in project management tools such as Jira, Asana, or Trello
• Working knowledge of website CMS platforms such as Webflow or WordPress