Head of Product Marketing

Lifesight is a fast-growing, AI-driven B2B SaaS organization seeking a Product Marketing Leader. This role focuses on building and expanding the Product Marketing function, creating compelling market narratives for data-led products in marketing measurement and analytics.

Responsibilities:

• Create and continuously strengthen differentiated product positioning across the portfolio
• Build clear, compelling value propositions that communicate product relevance across customer segments
• Convert complex analytics, measurement, and AI-led capabilities into simple, credible, and persuasive messaging for both technical and business audiences
• Develop and implement end-to-end go-to-market strategies for new product launches, feature releases, market entry initiatives, and expansion programs
• Ensure GTM plans are aligned with revenue priorities, regional needs, customer segments, and commercial execution requirements
• Build a structured market intelligence approach covering competitor mapping, category trends, customer needs, buyer behavior, and market shifts
• Use these insights to support product roadmap decisions, strengthen positioning, and improve commercial strategy
• Work closely with Sales, Customer Success, and Revenue teams to create strong enablement assets, including pitch decks, sales playbooks, objection-handling guides, battle cards, customer narratives, and value articulation frameworks
• Support enterprise and mid-market deal cycles by improving the clarity and strength of product led conversations
• Partner with Product, Data Science, Engineering, Sales, and Customer Success teams to ensure that product capabilities are clearly understood, market-ready, and commercially relevant
• Serve as the connecting point between product development, internal stakeholders, and external market expectations
• Develop a strong understanding of enterprise and mid-market customers, including buyer personas, decision journeys, business challenges, adoption barriers, and value expectations
• Apply these insights to refine messaging, segmentation, and GTM execution
• Lead the creation of high-quality thought leadership and product content, including whitepapers, executive briefs, case narratives, product explainers, market POVs, and leadership communication
• Help position the organization as a credible and informed voice in marketing measurement, attribution, incrementality, and analytics

Requirements:

• 10–15+ years of experience in Product Marketing, Product Strategy, Marketing Strategy, or related functions
• Prior experience in marketing analytics, marketing measurement, ad-tech, mar tech, attribution, or data platform organizations is preferred
• Demonstrated experience in high-growth SaaS or platform-based environments
• Exposure to U.S. and global markets will be highly valuable
• Experience working with complex, technical, or data-led products and converting them into clear market-facing narratives is preferred
• Strong experience in B2B SaaS, platform-led, or data-driven technology organizations
• Deep understanding of marketing measurement, attribution, Marketing Mix Modeling, incrementality testing, and analytics frameworks
• Proven strength in product positioning, messaging, storytelling, and value articulation
• Experience in building, leading, or scaling a Product Marketing function
• Ability to work closely with Data Science, Analytics, Product, and Engineering teams to translate technical capabilities into business outcomes
• Strong understanding of enterprise and mid-market GTM models
• Ability to balance strategic thinking with execution discipline
• Excellent stakeholder management across global and cross-functional teams
• Strong commercial orientation with the ability to support revenue growth through product-led narratives