Business Development Representative

Role Overview

• Generate new business opportunities by proactively prospecting target accounts and leveraging your tech stack for effective event-based, trigger-based, and category-specific outreach. Aim for 100+ outreach actions per day across phone, LinkedIn, and email to consistently meet performance targets.
• Nurture inbound leads by engaging with prospects in a timely and strategic manner, ensuring a seamless transition from interest to meeting. Utilize your tech stack to prioritize and follow up efficiently, maximizing conversion rates.
• Develop and execute innovative outreach campaigns that align with Zappi's narrative, incorporating educational, valuable content/offers, and targeting the most relevant personas such as CMOs, VPs of Insights, and other key decision-makers within Fortune 500 accounts.
• Qualify and engage leads based on defined criteria, scheduling meetings for follow-up discovery with the sales team to further assess potential partnerships and customer needs.
• Use outbound selling best practices to uncover customer pain points, articulate the value of Zappi's solutions, and position our platform as a disruptive force in the space.
• Leverage account intelligence tools (e.g., 6Sense, Vendelux, UserGems, Sales Navigator) to prioritize high-intent accounts and design tailored engagement strategies to maximize pipeline generation and lead conversion.
• Collaborate closely with cross-functional teams, including sales and marketing, to align outreach efforts, share insights from your campaigns, and optimize outreach strategies. Regularly participate in strategy discussions to refine messaging and target accounts.
• Achieve or exceed performance metrics, including monthly/quarterly targets and KPIs related to lead generation, outreach volume, and meeting conversion rates.
• Stay current on industry trends, competitor activities, and Zappi’s evolving product offerings, using this knowledge to refine outreach strategies and stay ahead of the competition.
• Focus on hyper-personalized outreach using a variety of channels, from email to phone calls, ensuring all interactions are tailored to the unique needs of each prospect

Requirements

• A minimum of 1 years of experience in Business Development, Inside Sales, or related roles, with a proven track record of creating new logo pipeline in Enterprise environments. Experience managing large, complex accounts is a plus.
• Proven ability to design and execute omnichannel outreach campaigns, with an understanding of how to craft messages that resonate with executive personas and decision-makers in target industries.
• Advanced communication skills, with demonstrated success in crafting personalized emails, effective cold calling, and LinkedIn outreach that speaks to executive-level prospects and articulates value clearly.
• Familiarity with HubSpot Sales Hub, particularly for managing outbound workflows, prospecting dashboards, and sequence management, or a strong willingness to learn and adapt to new tools.
• Experience leveraging tools like 6Sense, UserGems, Sales Navigator, Vendelux to drive targeted outreach and engagement decisions. Ability to quickly adopt new sales tools and technologies.
• Results-driven and goal-oriented, with a passion for meeting or exceeding performance targets in a metric-driven environment. You thrive on the challenge of meeting KPIs and contributing to team success.
• Appreciation for a collaborative, creative team environment, with a growth mindset and a willingness to embrace new challenges. Ability to adapt to changing priorities and approaches based on feedback and market trends.

Benefits

• Unlimited holidays – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays
• One company-paid mental health day of rest every quarter (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
• Flexible working arrangements, including remote (unless otherwise specified)
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• Support setting up your home office, if appropriate
• Wellbeing benefits and access to trained therapists / counsellors
• Company paid Life, AD&D, Short term & Long term disability
• Immediate access to Zappi's Health, Dental and Vision Insurance Plan
• Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%
• Tailored personal development through training allowances, coaching, mentorship and career frameworks