Senior Manager, AI Marketing Operations

Elemica is a leading provider of Digital Supply Chain Management solutions, seeking a Senior Manager, AI Marketing Operations to enhance their partnerships with enterprise clients. This role involves leading AI-driven marketing initiatives and optimizing demand unit-based marketing models to improve conversion efficiency and pipeline velocity.

Responsibilities:

• Lead AI or analytics-driven initiatives and effectively communicate the Elemica story of innovating and digitizing supply chain connectivity
• Design, deploy, and optimize demand unit–based marketing models including buying group identification, intent-based segmentation, and conversion path multi-touch attribution across campaigns and channels
• Align AI applications (e.g., predictive scoring, account intent modeling, next-best-action engines) with demand unit frameworks to improve pipeline velocity and conversion efficiency
• Evaluate and implement MarTech tools spanning data enrichment, personalization, attribution, and AI-powered campaign optimization
• Collaborate cross-functionally with demand gen, BDR, Sales and Product Marketing teams, as well as with RevOps and data science partners
• Manage small to mid-sized teams or agencies, establishing OKRs, and driving measurable AI-enabled performance improvements

Requirements:

• 8-12 years of progressive experience in marketing operations, digital marketing, or growth marketing, including 2-3 years leading AI or analytics-driven initiatives
• Demonstrated success designing, deploying, and optimizing demand unit–based marketing models including buying group identification, intent-based segmentation, and conversion path multi-touch attribution across campaigns and channels
• Proven track record of aligning AI applications (e.g., predictive scoring, account intent modeling, next-best-action engines) with demand unit frameworks to improve pipeline velocity and conversion efficiency
• Hands-on experience with marketing automation and CRM platforms such as Salesforce, Pardot, or HubSpot, including integration of AI and advanced analytics features
• Skilled at evaluating and implementing MarTech tools spanning data enrichment, personalization, attribution, and AI-powered campaign optimization
• Strong cross-functional collaboration background, working with demand gen, BDR, Sales and Product Marketing teams, as well as with RevOps and data science partners
• Experience operating in enterprise B2B SaaS or complex enterprise GTM environments, managing long-cycle, multi-persona buying processes
• Familiar with data privacy, governance, and ethical AI frameworks relevant to marketing data and automation
• Demonstrated cross-functional team leadership experience, managing small to mid-sized teams or agencies, establishing OKRs, and driving measurable AI-enabled performance improvements
• Deep understanding of demand unit frameworks, buying group analytics, and funnel progression modeling
• Proficient with AI-enhanced analytics and visualization tools (Power BI, Clari, Tableau, Looker, etc.) and predictive modeling techniques for marketing attribution and forecasting
• Experience with data integration and workflow automation platforms (e.g., Zapier, Tray.io, Snowflake, or API-based MarTech integrations)
• Working knowledge of machine learning concepts (predictive analytics, NLP, clustering, recommendation models) as applied to marketing automation
• Advanced Excel or Python skills for data transformation and insight generation preferred
• Able to translate technical models into business insights and articulate ROI clearly to senior stakeholders
• Strategic, structured thinker who can connect AI, analytics, and demand unit strategy to revenue outcomes
• Excellent communicator and influencer across marketing, sales, and IT
• Curious, iterative mindset, balances innovation with operational discipline
• Strong project management skills with an ability to execute amidst evolving priorities and technology landscapes
• Bachelor's Degree in Marketing, Business, Data Science, or related field required
• Master's degree in Marketing Analytics, AI/ML, or MBA with analytics focus preferred
• Certifications in SiriusDecisions Demand Waterfall, Salesforce AI, or advanced MarTech operations are advantageous